Kendall Jenner breaks her silence over controversial Pepsi advert

Kendall Jenner breaks her silence over controversial Pepsi advert

This year has been far from ideal for the Kardashian/Jenner clan, a family used to a somewhat idyllic existence.

The family has endured a considerable amount of less than favourable press in 2017, with accusations of cultural appropriation, and an ill-conceived and swiftly pulled range of t shirts that depicted Kendall and Kylie Jenner's Instagram photos embossed over iconic images of famous musicians.

Perhaps most notable, though, was a Pepsi commercial featuring Kendall Jenner that was slammed upon its release for apparently insensitive parallels to the Black Lives Matter movement. The ad depicted Jenner, mid photo shoot, noticing a group of protesters nearby. She is shown joining the march, before breaking free of the crowd to hand an onlooking police officer a can of Pepsi. With a "well, what d'you know" look to his colleague, the officer takes the can to rapturous applause from the onlooking gathering.

Kendall Jenner in a Pepsi advert Credit: YouTube

The advert had attracted widespread criticism for its perceived similarities to a Black Lives Matter protest at which Ieshia Evans was depicted standing her ground in front of a considerable number of armed police officers. An image of Jenner in the Pepsi advert does appear somewhat familiar to the now famous picture of Evans, who was arrested moments after it was taken.

Though it seems incredibly unlikely that Jenner had any editorial or creative input over the commercial's tone or message, perhaps inevitably, as one of the world's most recognisable individuals, she took the brunt of the backlash for her appearance in the swiftly pulled ad.

Possibly this has something to do with the incredible magnetic pull that the concept of celebrity has come to hold over our society; a medium capable of exerting astonishing influence - more, one feels sure, than most of us would care to admit. Regardless, as has become customary with the Kardashian/Jenner family, Kendall Jenner's true feelings on the fallout of that ill-fated Pepsi commercial had remained unclear, until they are broadcast on the televisual behemoth that is Keeping Up with the Kardashians.

Credit: Getty

In a trailer for the new upcoming series of the show, Jenner is seen talking about the advert with her sister Kim Kardashian West, emoting that "it feels like my life is over". Though reports at the time of the commercial's release had described Jenner as "mortified" by the reaction, she had, until now, remained relatively tight lipped as to her true feelings.

Kim Kardashian West had previously hinted that Jenner's reaction to the ad would be featured on the new series of Keeping Up with the Kardashians when she told the Hollywood Reporter;

“We’re not perfect, but you see these things in the media, like Kendall and her Pepsi ad, where I see her at home crying. But in the media she looks another way because she’s not addressing it”.

Though to some the Kardashian/Jenner family might represent how vapid fame and celebrity have become in our culture, it seems more than a little unfair to lay blame at Kendall Jenner's feet in this particular instance.