If there's one person who embodies online culture more than any other, it's Chrissy Teigen. As well as being an accomplished model, a kickass cook, and possibly the coolest parent in the world, the sharp-tongued celeb is also a huge presence on Twitter - and she doesn't miss a beat when it comes to viral trends.

So, when people started lobbing cheese slices at infants, Teigen was hot on the case.

If you're unfamiliar with the bizarre "prank", here's a quick summary: you take a slice of cheese, walk up to a baby, and gently chuck it on their face. Here's a visual demonstration:

And another:

Aaaaand another:

While a lot of people have found this incredibly funny, others are not so convinced - and Teigen is one of them. Like many others, the mother-of-two thought that the trend was a little cruel, and told her followers: "I love a prank as much as anybody but I cannot get myself to throw cheese at my adorable, unsuspecting baby who has all the hope and trust in the world in me."

And many people agreed with her.

"Yeah I don’t understand why someone can’t come up with a 'pay for someone’s meal challenge' instead of a 'let’s throw a kraft single at my baby and laugh because it stuck to their face challenge,'" wrote @tonyposnanski.

"Makes no sense to prank someone who can’t appreciate the humor," agreed @ShaleneRose. "It’s pretty much just bullying at that point. I hate it when parents trick their kids for a laugh."

"As a child therapist, watching it angered me. It’s messing with a completely emotionally dependent baby and you can see it in their reaction. Nothing funny about it. Prank an adult," said @c_bellissimo.

However, others pointed out that - a lot of the time - the kids really didn't seem to mind having a cheese slice land on their faces. In fact, some even seemed to quite enjoy it.

And some fans found a happy middle ground instead: chuck the cheese at a dog instead.

Teigen is almost certainly correct, though: it isn't entirely fair to throw a slice at a baby who doesn't understand what's happening. But, Twitter being Twitter, we know the trend will probably continue for quite some time.

If there's one person who embodies online culture more than any other, it's Chrissy Teigen. As well as being an accomplished model, a kickass cook, and possibly the coolest parent in the world, the sharp-tongued celeb is also a huge presence on Twitter - and she doesn't miss a beat when it comes to viral trends.

So, when people started lobbing cheese slices at infants, Teigen was hot on the case.

If you're unfamiliar with the bizarre "prank", here's a quick summary: you take a slice of cheese, walk up to a baby, and gently chuck it on their face. Here's a visual demonstration:

And another:

Aaaaand another:

While a lot of people have found this incredibly funny, others are not so convinced - and Teigen is one of them. Like many others, the mother-of-two thought that the trend was a little cruel, and told her followers: "I love a prank as much as anybody but I cannot get myself to throw cheese at my adorable, unsuspecting baby who has all the hope and trust in the world in me."

And many people agreed with her.

"Yeah I don’t understand why someone can’t come up with a 'pay for someone’s meal challenge' instead of a 'let’s throw a kraft single at my baby and laugh because it stuck to their face challenge,'" wrote @tonyposnanski.

"Makes no sense to prank someone who can’t appreciate the humor," agreed @ShaleneRose. "It’s pretty much just bullying at that point. I hate it when parents trick their kids for a laugh."

"As a child therapist, watching it angered me. It’s messing with a completely emotionally dependent baby and you can see it in their reaction. Nothing funny about it. Prank an adult," said @c_bellissimo.

However, others pointed out that - a lot of the time - the kids really didn't seem to mind having a cheese slice land on their faces. In fact, some even seemed to quite enjoy it.

And some fans found a happy middle ground instead: chuck the cheese at a dog instead.

Teigen is almost certainly correct, though: it isn't entirely fair to throw a slice at a baby who doesn't understand what's happening. But, Twitter being Twitter, we know the trend will probably continue for quite some time.