Gisele has just lost her crown of the world's highest-paid model after 15 years at number one

Gisele has just lost her crown of the world's highest-paid model after 15 years at number one

Just yesterday, it was confirmed that long-time Victoria's Secret Angel Alessandra Ambrosio would be hanging up her wings and retiring from the VS runway. She started with the brand in the early 2000's, alongside the generation of models including Naomi Campbell, Claudia Schiffer, and Tyra Banks.

And now, it seems another top model of the same generation may also be experiencing a slowdown in her career. Possible goddess and verified mega babe Gisele Bündchen has just toppled from her position as the world's highest-paid model for the first time in 15 years. Pwoah, what a run.

The 37-year-old Brazilian held the spot since 2002, so it's the first time since then that she's not the highest earning model in the world. But she hasn't fallen too far, still claiming spot number two after claiming $17.5 million over the past 12 months. Not a bad figure, huh?

So who was it that ended Bündchen's reign? None other than a Keeping Up With The Kardashian's star and one of the world's most in-demand models right now, Kendall Jenner.

It comes from the annual Forbes report that announces the richest of the world's most beautiful people. Jenner reportedly earned a whopping $22 million in the past year, well ahead of Bündchen’s $17.5 million.

Incredibly, it's more than twice as much as she earned last year. The 22-year-old made $10 million last year, which was over 150 per cent of what she earned the year before. She made moves with this figure on the 2016 Forbes list too, coming in third when it was only her first time among the top ten.

Forbes attributed Jenner's mammoth $22 million pay packet this year to a bunch of profitable deals she's got with Adidas, Estee Lauder and lingerie brand La Perla.

It's also thanks to her huge Instagram following of 84.8 million that gets her a lot of well-paid endorsement gigs. She's currently the 11th most followed person in the world, with family members Kim Kardashian (at number 6 with 104.8 million followers) and Kylie Jenner (number 8 with 99.5 million) beating her on that list.

She also would've cashed in quite a bit from her family's reality TV show, as well as the clothing line that she and Kylie run together. As controversial as her family may be, there's no doubt they know business.

Bündchen appeared to have had a quieter year. While still being the face of a Carolina Herrera fragrance, as well as posing for Arezzo shoes and Vivara jewelry back in her native Brazil, she took on significantly fewer campaigns this year. In fact, her earnings dropped 43 per cent from last year, where she made $30.5 million in total.

Coming in third is the people's favourite Chrissy Teigen, who earned $13.5 million. Like Jenner, she's also a huge social media personality, and this year was her first time on the top ten list.

Forbes reported that social media proved to be a very profitable area for models. “With social media, there are more opportunities to create your own content and use your own voice,” IMG Models President Ivan Bart told the publication. “The stars are using it.”

Adriana Lima, the longest-running Angel in VS history, took spot number four with $10.5 million. The stupidly beautiful Hadid sisters also made the top ten list, with Gigi fifth and Bella ninth, earning a cool $9.5 million and $6 million respectively. Body-positive advocate and plus-sized model, Ashley Graham nabbed the tenth spot on the list after having earned $5.5 million in the past 12 months.

What's interesting is that Bündchen first gained her spot as highest paid model when she was 22, the age Kendall is now. Does that leave some kind of legacy for Kendall to embark on now? Let's see.