Kendall Jenner breaks down talking about Pepsi advert controversy
Earlier this year, Pepsi's marketing team took something of a hit to its reputation. Over the years, the soft drinks company have utilized the world's best soccer players to help to peddle their carbonated, corn syrup-flavoured drink, but a few months ago, Pepsi used a celebrity of an entirely different kind in an attempt to boost sales.
As you might know, Kendall Jenner's appearance in that Pepsi ad did not exactly go to plan. Back in April, the 21-year-old was roundly criticised for appearing to appropriate images from the Black Lives Movement in the commercial, implying that the spectre of police brutality could be quite easily dispelled by Pepsi.
Now, almost six months on from the incident, Kendall Jenner has finally opened up about the incident, and while some people had a field day online mocking the advert, Jenner seems pretty far from being able to laugh off the matter.
Last weekend saw the premiere of the 14th season of Keeping Up With the Kardashians, and 10 years on from that show's delicious debut, we've got plenty to unpack as America's most famous family prepare their latest slew of problems. Pretty high up on that list is Kendall Jenner's emotional recovery from her Pepsi ad, which her sister Khloé Kardashian has admitted has hit Kendall pretty hard.
"Kendall did a commercial and basically caused a huge controversy. It sucks, because she’s been taking the blame for it all. Kendall tries really hard to be socially conscious and aware of the jobs that she takes … so it weighs really heavy on her heart. Her intent is never to disrespect or offend anybody."
That weight on Kendall's heart was clear for all to see, as she broke down on Keeping Up With the Kardashians, saying she regrets even taking on the advert at all, and hinting as well as at why she refrained from apologising for the incident.
"I trusted everyone. I trusted the teams. But after I saw the reaction and I read what people had to say about it, I most definitely saw what went wrong. I was so stuck, and I really didn’t know what to do, that I completely shut down."
Later on, Kendall talked to Kim Kardashian about her deep regret.
"I just feel really, really bad. Like, I feel really bad that anyone was ever offended. I feel really bad that this was taken such a wrong way. I genuinely feel like s***, and I have no idea how I’m gonna bounce back from it."
Luckily, Kim came to the fore as the big sister, giving Kendall a pep talk and reminding us all that Kendall's got a lot to learn as she grows up in the public spotlight.
"This is the first time you’ve had a scandal. This is your first real experience with something like this. You’re the last person to want to hurt someone or be insensitive, but it’s, like, it really sucks. I think the only thing you can really do is just be real and honest, because you can’t ignore it. Like, you can’t. It should affect you in a way where you grow from it, and you’re like, 'Okay, I’m a better person from it' … I just wish that you could see that there’s light at the end of the tunnel."
In light of the outrage around Kendall Jenner's controversial Pepsi ad, I think it's important to remember that Kendall Jenner is still only 21 years old, and that everyone can make mistakes in life. Perhaps she might have helped herself by apologising, but let's hope she learns her lesson from this entire unsavoury incident, and takes more care with how she uses her star power in the future.