People are outraged with Caitlyn Jenner for 'horrible' Instagram posts about the deadly Malibu fires
The Kardashian family have been known to court controversy to their own ends. Take Kim Kardashian for example; whether she's baring it all in a Paper magazine editorial devised to "Break the Internet", or divorcing Kris Humphries after just 72 days and raking in a cool $18 million in the process, you can't deny that she has some serious business smarts.
This trait pretty much extends to all of her other family members - with the exception of Caitlyn Jenner - who has once again incited the ire of the internet for making it all about herself. And she didn't even have the decency to bleed us dry by flogging a Lip Kit or some detox tea.
The audacity, I tell you.
Last month, areas of California were ravaged by wildfires - including Malibu, an affluent city that many A-listers call home.
The worst of the fires - the Woolsey and Camp fires, which have since been classified as both the state's deadliest, and the most destructive wildfires on record - were responsible for burning down Miley Cyrus and Liam Hemsworth's home, as well those of several other celebrities.
Gerard Butler also lost his home;
"Returned to my house in Malibu after evacuating. Heartbreaking time across California. Inspired as ever by the courage, spirit and sacrifice of firefighters. Thank you
@LAFD. If you can, support these brave men and women at http://SupportLAFD.org."
Jenner resides in Malibu, but she was fortunate enough to not be affected by the wildfires. This, however, did not stop her from milking the tragedy for some content to share on social media. Last week, she shared the following photo, and people found it, as well as the caption, pretty insensitive.
"So thankful I have a house to cleanup after the devastating fires," the erstwhile Keeping Up with the Kardashians star wrote.
Many people on social media thought the post highlighted Jenner's massive privilege.
"Your caption is horrible. I'm glad you're a selfish creation with a large carbon foot print on earth. Also nice pose with the hired landscapers blower... [sic]" one Instagram user wrote.
But that didn't stop Jenner, no. She posted a follow-up.
This time, she did acknowledge that the fires destroyed thousands of homes - those of celebs and ordinary people alike - but really, it was just as tone-deaf.
"This is the reason we live in Malibu," she wrote. "So lucky our home made it. We are praying for everyone's quick recovery #blessed"
"Your house burnt down but mine didn't! Standard tone deaf Kardashian/Jenner sm post. They never get it quite right," one Instagram user wrote in response, while another corroborated "This isn't the time to brag that your house didn't burn down."