Piers Morgan gets in fight with bakery over vegan sausage rolls
2018 was a memorable year for a lot of companies, people and social institutions, but one place that the history books won't look so kindly on this past year was the wasteland of social media.
While Mark Zuckerberg stood in front of Congress and Facebook came under fire for compromising the privacy of its users, Twitter became the colosseum of human interaction we all feared it might, helping to breed frustration, negativity and hate around the internet.
But hey - maybe I'm being too harsh. It's a new year, and who knows what might happen over the next 12 months to change our perception of the likes of Twitter, Facebook or Instagram? It's way too early to say, but Twitter seems to be proving that in a new year, old habits seemingly die hard.
I don't know what it is about Twitter, but people are constantly getting into arguments with one another, and in my opinion, there's not many more argumentative tweeters than Piers Morgan. He's picked fights with everyone from JK Rowling to parents, schoolteachers and reality show contestants.
Now, he's picking a fight with a bakery... over vegan sausage rolls. Couldn't make it up, could you?
Okay, so here's the situation - over in the UK, the bakery known as Greggs came up with a pretty interesting idea. They do great pies, cookies and other baked goods, but what if they could appeal to that ever-growing vegan market, they might be in business, right?
So they came up with the vegan sausage roll - a way for all diets to enjoy the simple delights that are sausage rolls - and the food world rejoiced. Well, everyone except for Piers Morgan, whose New Year's Resolution appears to be to pick more pointless fights with people on Twitter.
Okay. We're really doing this, aren't we Piers? Let's start with the tweet from Greggs, proudly announcing their new plant-based sausage roll.
But not long after their announcement, Piers Morgan had an announcement of his own: "Nobody was waiting for a vegan bloody sausage, you PC-ravaged clowns." Why was Morgan so upset at the idea of vegan sausage - which, lest we forget, is not uncommon nowadays? Nobody knows, but Greggs confirmed what we all suspected: that we probably should have seen it coming.
But this flame war was not over. Not by a long shot: Piers Morgan then proceeded to pick fights with plenty of vegans online, telling professional snooker player Peter Ebdon that he hadn't won anything in the near-decade since he became a vegan.
"Mate, you became a vegan in 2012 and haven’t won a damn thing since. You became World Champion in 2002 whilst eating meat. I’m doing the maths... ditch the plants," he said to Ebdon, before McDonald's made a guest appearance as well.
Oh, well. There's at least some point to this pretty inane-seeming Twitter war - both Piers Morgan and Greggs were trending the highest in the UK on Twitter, so I guess this ended up being somewhat fruitful in the end. It may be a new year, folks, but Piers Morgan is still the same guy he was in 2018.
Long may it continue.