YouTube finally dolls out severe punishment to disgraced star Logan Paul
By now, you've probably heard of Logan Paul, the obnoxious YouTube star who mocked a man that killed himself in Japan's infamous "suicide forest." That controversial video got over six million views in a day, sparking an enormous backlash. In America, we're bitterly divided on politics, sports and new Eminem songs, but there is one thing we can all agree on: Logan Paul is a bit of a douche.
Logan deleted the video, apologized twice, and said he is taking some time off to bathe in his money - I mean, "reflect." But the outrage shows no sign of relenting. The Japanese police said they would like to speak with him. More controversial clips from his trip to Japan emerged, in which he harasses people on the street with squid tentacles and Pokeballs. Yesterday YouTube finally responded,tweeting an open letter in which they accepted some accountability for their role in this mess. (Logan, not YouTube, removed the much-maligned video, and it was "trending" all day long.)
Today YouTube announced they're taking even stronger action, and are cutting business ties with Logan Paul. If you're here for schadenfreude, don't get too excited. They're not deleting his YouTube channel. But they are hitting the popular vlogger where it hurts - financially. They're removing his channel from Google's special preferred ad program, which means he'll be earning less revenue from his 15 million subscribers. In addition, they're canning his YouTube Red movie The Thinning: New World Order and will not feature him in the upcoming season of the Web series Foursome.
"In light of recent events, we have decided to remove Logan Paul’s channels from Google Preferred," said a YouTube spokesperson in a statement. "Additionally, we will not feature Logan in season 4 of ‘Foursome’ and his new Originals are on hold." Whoa! Bummer, bro!
Last year YouTube took similar action with PewDiePie, aka Felix Kjellberg, a Swedish vlogger with over 60 million subscribers, and a very annoying way of saying his name (Peeeewwww-dee-pahhh!). After making some videos that featured racist comments and anti-Semitic imagery, YouTube cancelled season 2 of his YouTube Red series, Scare PewDiePie. And he's still not happy about it. In a new video called "Everybody Needs A Hero," PewDiePie roasts Logan Paul, pointing out that his channel has plenty of offensive content beyond the "dead body" video. "It seemed like I got in a lot more shit for a lot less," said PewDiePie. "If nothing else, bring back Scare PewDiePie Season 2. We shot the whole thing."
It's great that YouTube is dishing out some punishment to Logan Paul. However, he's probably going to be just fine. I mean, he lives in a $6.55 million mansion, and is reportedly worth 14 million. His YouTube channel still has 15 million subscribers, many of them devoted, die-hard fans who defended his indefensible video until he explicitly told them to stop. His apology video got 38 million views in a week, and since this controversy, he's actually gained 400,000 subscribers. He's still got the money and the fame, although I'm sure he never wanted to be famous for mocking a suicide victim.