Netflix is making a huge change that is going to change the way you binge your favourite shows
At the end of a long, hard day, there's one thing that makes it all worth it: Netflix, of course!
The revolutionary streaming service has become the couch potato's new best friend, with its library of films and television sorting all of us out no matter what mood we're in. Not to mention scoring us a fair few hook-ups.
However, the Netflix rug may be about to be pulled from under our feet. Okay, fine - it's not that dramatic, but Netflix is on its way to making a huge change that could change the way we all watch our favourite shows.
The company are testing adverts for the first time, with certain shows being interrupted between episodes with footage that promotes other shows and movies available on the streaming platform. Audiences attempting to binge-watch shows including Shameless, Frasier and Parks and Recreation will now find that their viewing is broken up with interstitial commercials which will air after the end of one episode, before the next automatically begins.
The move seemingly first came to light when users on social media caught wind of it. Many of them were seriously not impressed, with many slamming the streaming service for their decision.
"Netflix are now running adverts? That ruins a large part of what makes their service brilliantly unique. I guess their revenue of $11.692billion in 2017 needs topping-up on.
#greed," tweeted Twitter user @ronanofaherty. He was joined by fellow user @DeathBlossoms who expressed his disappointment, putting: "Netflix is incredibly convenient and has a lot of programs I really like, but I won't hesitate to cancel my subscription if they decide to put adverts in. I pay a tenner a month for the luxury of not having ads."
The company admitted to adding adverts in a statement which reminded users that they were able to skip them at any point. The statement read:
"At Netflix, we conduct hundreds of tests every year so we can better understand what helps members more easily find something great to watch. "A couple of years ago, we introduced video previews to the TV experience, because we saw that it significantly cut the time members spend browsing and helped them find something they would enjoy watching even faster. Since then, we have been experimenting even more with video based on personalised recommendations for shows and movies on the service or coming shortly and continue to learn from our members."
It continued: "In this particular case, we are testing whether surfacing recommendations between episodes helps members discover stories they will enjoy faster. It is important to note that a member is able to skip a video preview at anytime if they are not interested."
In addition, a spokesperson reportedly told technology site Ars Technica that only a subsection of users around the world has been shown the adverts and that Netflix would be monitoring “chatter on social channels” to see how the trial was received.
So Netflix users, is this acceptable? Or is it time for the citizens of the streaming service to band together and rise up?