Stephen King’s ‘It’ shatters box office records on release

Stephen King’s ‘It’ shatters box office records on release

Stephen King's 'It' is a pretty damn scary book. I know that because as of writing this, I only have two more chapters to go. I've been deep into the novel, reading as often as I can so I could finish it in time to catch the new movie adaptation before it leaves theaters.

Usually, horror films tend to come and go, making their money and making way for the next one pretty quickly. But it turns out, I didn't have to spend every free moment buried in the book, as the wild success of this new film will keep it playing across cinema screens for several weeks to come.

Credit: Warner Bros

If you didn't know, 'It' is about a group of children who come into contact with something utterly terrifying and evil that has tormented their town for centuries. 'It' can change its form, and often takes the guise of Pennywise the Clown, gleefully luring young children to their deaths with the promise of balloons.

This summer hasn't been particularly good for movies, money-wise. In fact, it was the worst summer box office on record in 25 years. Luckily for people in the industry (and for us viewers), 'It' is apparently good enough to turn this trend around, after its release last Friday.

Credit: Warner Bros

The movie has a critic score of 87 percent on Rotten Tomatoes, an audience score of 90 percent, and a Cinemascore rating of B+, which are all pretty high for something in the genre. The most stunning feat is that the movie earned $123 million in its opening weekend. The film only cost $35 million, so has more than made its money back in just a few days.

This is the second-best opening weekend ever for an R-Rated movie, second only to Deadpool. On top of that, it has had the best opening day for a horror title, the highest three-day opening for the genre, and the best September opening for any genre.

So as you can tell from all of this, it's a film that's going down extremely well with audiences. Much of this I'm guessing is due to the amazing marketing campaign, with some truly unnerving trailers and posters, and going as far as to tie balloons to drains - something that freaked out a number of people.

The Alamo Drafthouse in Austi, Texas, held a clown-only screening, getting the idea from a commenter who was annoyed by their women-only Wonder Woman screening. This has been happening elsewhere too, as fans are showing up in full-force, probably having a great time while terrifying most people who run into them on the bus on the way there.

Fortunately enough, the book is basically a two-parter. Its overwhelming 1,138 pages tell the tale of the children returning to their hometown as adults to battle 'It' once again, so we have another movie to look forward to, likely coming in 2019.

"We'll probably have a script for the second part in January," the director Andy Muschietti explained, "Ideally, we would start prep in March. Part one is only about the kids. Part two is about these characters 30 years later as adults, with flashbacks to 1989 when they were kids." I'm desperate to see both of these films personally. Now, to finish those final chapters. If you're in the mood to watch some more spine-chillers this fall, then check out the nine halloween films that were so scary that they got banned.