A new Christmas radio station is launching so you can listen to non-stop Christmas songs
We've all got someone in our lives who just loves Christmas a little bit too much.
Picture the scene: you've just come home from a hard day's graft in, say, mid-October, and they're outside, halfway up quite a rickety ladder, draping fairy lights along the outside of your house.
Perhaps you think little of it: the nights are getting darker, the fairy lights look nice and welcoming when you get home, exhausted from work. What's the big deal, you think to yourself.
It's Halloween, but instead of being greeted at the front door by a ghoulish monster costume, your housemate is in the living room, decorating - wait, is that? It can't be, it mustn't be... But it is. A Christmas tree.
That friend, that is who I'm talking about. The sort of person who is putting Christmas songs on the work Sonos already.
Well, if you know someone who fits this description somewhat - and let's be honest, we all do - then you might want to let them know that there's know a Christmas radio station that will play nothing but Christmas songs 24 hours a day, seven days a week. You can enjoy the look of pure ecstasy on their face as you recount the news, and then regret telling them for the next two months, after hearing 'Fairytale of New York' - a brilliant song, no doubt - for the 100th time.
The Hallmark Channel is teaming up with Sirius XM to bring you the 24 hr festivities, and it's all part of their Countdown to Christmas campaign.
The channel is set to go live on November 1st and will be available until December 29th, so you can carry on belting out 'All I Want for Christmas' through boxing day, too. It's accessible via satellite on channel 70, via the Sirius XM app and online at siriusxm.com.ut.
In the lead up to the big day, guests introducing the music will reportedly include LeAnn Rimes, Holly Robinson Peete, Lacey Chabert, Danica McKellar, Kellie Pickler and more. So, there's that to look forward to.
As far as I can work out, you're probably in one of two very distinct camps on this: either you're going to absolutely love it - you're probably setting a reminder for November 1st right now aren't you? Or, you are so firmly against the idea that you're considering just not doing Christmas at all this year in some kind of hapless one-man protest.
Tell me, which camp are you in?