Lorde takes out full-page newspaper ad in response to her Grammys snub
This year's Grammy awards were dominated by outrage at perceived snubs. Not only were women underrepresented across the entirety of the ceremony, but the Recording Academy President, Neil Portnow, responded to the accusations by saying that women need to "step up" if they want to be recognised in the industry. In an interview, Portnow said:
"It has to begin with...women who have the creativity in their hearts and souls, who want to be musicians, who want to be engineers, producers, and want to be part of the industry on an executive level, they need to step up because I think they'd be welcome. I don't have personal experience of those kinds of brick walls that you have to face, but I think it's upon us – us as an industry – to make the welcome mat very obvious, breeding opportunities for all people who want to be creative and paying it forward and creating that next generation of artists."
Understandably, plenty of people were shocked by the comments, with many venting their anger on Twitter. Among the plethora of issues, there was also the fact that every single male nominee for Album of the Year received a solo performance at the ceremony. However, the one female artist who was up for the award, Lorde, did not.
Not one to take things lying down, Lorde decided to speak up about the issues. Not only did she Tweet saying that she could 'murder' a stage (which she also used as a plug for her tour), she also decided to wear a statement dress to the award show.
The full excerpt from the poem reads:
"Rejoice! Our times are intolerable. Take courage, for the worst is a harbinger of the best. Only dire circumstance can precipitate the overthrow of oppressors. The old and corrupt must be laid to waste before the just can triumph. Contradiction will be heightened. The reckoning will be hastened by the staging of seed disturbances. The apocalypse will blossom."
Not done there, however, Lorde took out an advert in a New Zealand newspaper to thank those people who do believe in female artists.
"Oh, hi there! I’m writing this from New York City. [My brother] Angelo and I sat in Madison Square Garden last night and saw a lot of crazy and wonderful things,” Lorde wrote in the note.
“I just wanted to say thank you, from the bottom of my heart, for loving and embracing Melodrama the way you did. My nomination belongs to you. Thank you, also, for believing in female musicians. You set a beautiful precedent!
All my love, Lorde.”
Fair play to Lorde for taking a stance against the Grammy, which undeniably underrepresented female artists throughout the award show. Whether they will take note of the mishap remains to be seen. But, judging by the attitude of Portnow toward the protests and accusations, I wouldn't harbour much hope.