100% of the 'F*** Trump' lipstick profits will go towards protecting reproductive rights

100% of the 'F*** Trump' lipstick profits will go towards protecting reproductive rights

It's been a truly dreadful week for women's reproductive rights, with two states passing strict legislature on abortion.

First came Alabama, where lawmakers made it a Class A felony, punishable by 10 to 99 years in prison, for a doctor to abort a fetus. The southeastern state was quickly followed by Missouri, where a bill that would outlaw nearly all abortions at eight weeks of pregnancy was passed.

Lipslut Credit: Lipslut

The laws - which both allow pregnancies to be terminated when the mother's health is at serious risk, but provide no exceptions for cases of rape or incest - were named "travesties" by women all over the world, who stood in solidarity with those who had autonomy over their own bodies stripped.

Earlier this year, governors in Georgia, Kentucky, Mississippi, and Ohio also signed bills banning terminations if an embryonic heartbeat could be detected.

Many believe the restrictive laws themselves can be traced back to President Donald Trump, whose personal stance of "pro-life with exceptions" helped to make legislation in various states more repressive. Not to mention judicial measures such as his appointment of conservative Supreme Court judges Neil Gorsuch and Brett Kavanaugh.

Lipslut Credit: Lipslut

That's exactly why one company have decided to donate 100 per cent of the proceeds from their lipsticks to organizations fighting for reproductive rights.

Socially conscious lipstick company Lipslut offer up a variety of shades including 'F*ck Trump,' 'F*ck Kavanaugh,' and 'Notorious R.B.G'.

Usually, 50 per cent of their proceeds go to charities chosen by a popular vote - but they have taken the fight against injustice into their own hands and decided to pucker up and fight back at Trump and the other lawmakers who voted to limit women's rights.

Lipslut Credit: Lipslut

From now until May 24, they’re reportedly donating 100 per cent of the proceeds from their lippies to organizations including Planned Parenthood, NARAL Pro-Choice America, NNAF, and the Yellowhammer Fund.

Speaking to Scary Mommy, the founder of the activism-based beauty brand, Katie Sones, claimed the new laws were a "waking nightmare".

"Seeing the safety, rights, and autonomy of millions of women being stripped is quite frankly a waking nightmare," she said. "I don’t want myself or anyone else to live in a world where we’re not in control of our own bodies."

Thank you for taking action, Katie - with a growing list of American states also seeking to limit abortion rights, women are going to need all the help they can get.