For women many out there, panic that their breasts are too small sets in from an early age. And while our methods become more advanced, this insecurity sticks around well into our later years, with young girls stuffing socks in their bras and grown women padding with silicone bra inserts.
However, chicken fillets are now a thing of the past, because there's a new and easy way of making your breasts bigger: rubbing toothpaste on them.
Just kidding, this does not work in any way, shape or form. But that hasn't stopped it from becoming a viral internet trend.
That's right. Women are reportedly spreading toothpaste across their chests every night in the hope that it will either increase their bra size, or tighten their sagging breasts. According to one YouTube commenter, this hack is the thing "plastic surgeons [don’t] want us to know."
A brief look online tells us that there are many methods available, with one YouTuber whose page is named Susana Home Remedies telling her followers that putting toothpaste on your nipples and rubbing Vaseline on your breasts will make your breasts grow larger.
Another channel called Naturalbeauty556 - who uploaded a video called 'Tighten Sagging Breats in Just 5 Days Using Toothpaste – No Joke’, suggests a mixture of toothpaste, plain floor, egg whites, and grated cucumber will "tighten up your breasts like really, really crazy".
While it seems farfetched, even to the most gullible of us out there, this hasn't stopped the videos gaining millions of views from people keen to change the size and shape of their breasts.
However, as previously established: it doesn't work - no matter how many tubes of Colgate you spread across your nipples.
Assistant clinical professor at Yale University and dermatologist Mona Gohara, M.D.'s reaction probably summed it up best. Speaking to Cosmopolitan her immediate response was: - "Wait, what the hell? As a derm, I cringe at the prospect of putting toothpaste on a zit, let alone slathering it on your breasts."
She added: "Along with the fact that toothpaste can be an extreme skin irritant, there is also no medical evidence that toothpaste or vaseline or any topical cream can increase collagen or elastin. Otherwise, trust me—after baby number two, I would have been wearing Crest all day long."
A beauty blogger named MakeUpMesha also backed up claims that the toothpaste method is all a myth, with her testing the trick for 30 days and reporting no results.
"It did not work. I tried it every night, like an idiot, had my boyfriend looking at me like, “what is she doing?" she said.
"The YouTube videos said it’d increase and maximise breast tissue. No – it did not do that at all! Don’t be like me. Don’t rub toothpaste on your nipples or Vaseline on your titty-balls because it will not grow your boobs."
So guys, another internet myth busted. But you know this won't stop people from trying...