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Makeup artist uses identical twins to prove expensive cosmetics are a total waste of money

As any girl will attest to, the price of beauty can be high.

Beauty, hair products and the like often come at a staggering price, especially if you're a stickler for quality products. As such, according to Harpers Bazaar the average individual in the United Kingdom spends almost £4,500 on enhancing their looks each year.

And certainly, it's easy to feel the pressure to look killer at all times. In the age of social media that we live in, we're constantly bombarded with images of perfectly retouched models, actors and musicians. Consequently, society's conception of what comprises "beauty" is incredibly stringent, and near impossible to realise.

I mean, take a scroll through your Instagram feed and you're guaranteed to find a plethora of its so-called "Instagram models", that is men and women who carefully curate their image for the platform. Undoubtedly lithe and long-legged, they're contoured to perfection and seem to spend their days luxuriating on white-sand beaches and sipping from never-ending mason jars of green juice.

alt Credit: Getty

However, one makeup artist has made it her duty to prove that women (and men!) don't need to shell up the big bucks to look stellar. On a segment on Tuesday's episode of the Today Show, a makeup artist dispelled the idea that expensive luxury makeup makes people look better than its drugstore counterparts. Investigative reporter Jeff Rossen instructed the makeup artist to give the same look to identical twins, Melten and Sinem. On one girl, the makeup artist used over $250 worth of branded cosmetics, whilst on the other, the makeup artist used a mere $60 worth of the drugstore label, Covergirl.

After that, they took the two girls out for a spin in Manhattan, New York to see whether people could tell the difference. And the results were rather surprising... as you can see in the video below:

Whilst some New Yorkers couldn't tell the difference, others were clearly in favour of the drugstore makeup. In fact 78 per cent of passerby thought that the $60 Covergirl makeup looked better than the more expensive look.

Even the reporters at the Today Show studio got it wrong. Reporters Matt and Savannah stared at the twin' faces to try to figure out which one was wearing the designer makeup. The two reporters opted for Sinem, but they were, of course, wrong as Sinem was only wearing $60 worth of makeup. As Jeff Rossen asserts at the end of the segment, "you don't need to spend big bucks to look like you did".

Well, that's certainly great news to hear. Instead of hitting pricey department stores to purchase some overpriced, branded makeup from the likes of Chanel and Dior, we can instead stock up on all of our beauty essentials while shopping for groceries in the supermarket. I don't know about you, but it sounds pretty great to me.

In other news, this bride really laid into a personal trainer who tried to fat-shame her into hiring him.