Although we like to think of our favourite food brands as being above common human problems like politics, the harsh truth is that this isn't always the case. While we're too busy gobbling down cheese to wonder what Pizza Hut's stance on abortion is, the fact remains that these companies are run by people, and these people are bound to have opinions.
It's why Papa John's founder John Schnatter decided to weigh in on that whole NFL debate, inadvertently marking the beginning of the end for his time as the pizza company's CEO. It's why Chick-Fil-A oppose gay marriage, and don't open on Sundays either. And it's why it's slightly plausible for Campbell Soup to have a secret 'homosexual agenda'.
Emphasis on slightly.
Although most people know Campbell Soup from that famous Andy Warhol painting, Jess Hicks had homosexual agendas on her mind when she took to the Campbell Soup Facebook page earlier this week. The cause of her ire? This commercial, which featured two dads feeding their son from Star Wars-themed Campbell Soup cans.
Cue Darth Vader impressions and all that.
"Cute!" some of you might be thinking. Others might be appraising the quality of that Darth Vader impression (I'm personally not a fan), but Jess Hicks had only outrage on her mind. She took to the Facebook timeline of Campbell Soup, fury in her fingers, and typed out the following message:
"I'm so sick of this Homosexual agenda, You sell soup, not but sex! Please take your ad down or you will not have a company anymore! [sic]"
While on another day, Hicks' coherent, well-thought-out point may have struck a chord with the executives down at Campbell's Kitchen, this did not prove to be the day (they were probably too caught up in their homosexual agenda to really pay attention to her message). Luckily, though, there was a local hero on hand to save the day.
Masterfully masquerading as a help page for Campbell's Kitchen, this social media user set the record straight in the best possible way, inserting some hilarious punnery and exposing just how much Hicks overreacted. "Hello, Jess Hicks!" Campells ForHelp began, "It seems you have somehow mistook two men feeding their child soup as a pornographic film depicting anal stimulation?"
"My word, Jessica. That is quite the leap. While we at Campbell's Kitchen take pride on being empathetic, we are finding it hard to empathise with your vantage point. Would you just prefer we send you some of our classic tomato soup? It's real soup-er!"
At this point, Jess Hicks does not log off Facebook and go about her day, as much as it would be advised. Instead, she decides to double down, complaining about how kids should be raised by a mother and father, and getting slammed each and every time. Oh dear, Jess Hicks.
Although it's the 21st century and we really should have gotten over the homophobia, racism, sexism and all that, I'm technically okay with people having these views. But if you're one of these people, maybe refrain from expressing these views on a corporate social media account? It's the kind of thing that'll just never go well.
