Pornhub wants to buy Tumblr and restore its adult content

Pornhub wants to buy Tumblr and restore its adult content

Until recently, Tumblr was relatively unfiltered in terms of adult content. If users so wished, they could easily post uncensored pictures of their own or other people's adult content.

To put the amount of pornography on the site into context, 16.45% of blogs on the site were reported by TechCrunch to contain adult content in 2013.

The Tumblr app on a phone. Credit: Getty

However, this all changed in December 2018 when the website banned all pornographic material, including "female-presenting" nipples - although there were some exceptions if this content could be classed as art.

This resulted in a mass exodus from the site which was a "safe haven" for people like adult performers and fetishists who wanted to share adult material, PornHub's vice president Corey Price said in an interview with BuzzFeed.

Social networking apps on a phone. Credit: Pexels

Now, PornHub is interested in purchasing Tumblr with a view to restoring its adult content.

"We've long been dismayed that such measures were taken to eradicate erotic communities on the platform, leaving many individuals without an asylum through which they could comfortably peruse adult content," Price said.

At the time of the ban, PornHub urged Tumblr users who still wanted to share adult content to move to their platform:

However, because PornHub is notorious for being a tube website which plays unfiltered adult content without necessarily giving its performers or creators the credit it deserves, John Constantine of TechCrunch said that the adult entertainment giant might not be the savior disillusioned former Tumblr users are looking for.

"Given Pornhub parent company MindGeek's record of exploitation of adult performers, that could be a disastrous proceeding for the world of kink," he wrote.

This is a problem adult film performer-turned-director Hunter S. Johnson spoke to VT about in detail earlier this year.

In short, if PornHub purchases Tumblr, the company could profit from adult content that they don't own and potentially exploit sex workers.