A new button is about to appear on your Instagram page and here's what it does

A new button is about to appear on your Instagram page and here's what it does

Time marches on, and technology keeps advancing. Hundreds of years ago, it wasn't easy to share a cool selfie with your friends. You had to hire an artist to paint you, wait for him to make copies, and send them out to be delivered by the Pony Express. Then you had to wait weeks to get a comment back through telegram. "You look gorg, stop. That face though, stop. Fire emoji, stop. Fire emoji, stop. Fire emoji, stop."

But now we've went from telegram to Instagram. It's never been easier to give people a window into your incredibly boring social life. Instagram has evolved a lot over the years, and soon you will notice a new button on your page. When you press it, the app will locate the nude photos you're hiding on your phone, and send them to all of your contacts. Just kidding. It's a button for a new app called IGTV.

Instagram announced that are they changing their rules on video length. The time limit used to be one minute. Now it's one hour. So, if you thought watching Stormi Jenner sleep for one minute was fascinating, get ready for sixty times the fun. The long-form content will be housed on IGTV, available as a standalone app, and through the Instagram homescreen.

IGTV will feature full-screen, hour-long videos from your favorite publishers and celebrities, plus those annoying people you hate-watch. If you'd like to access it through the Instagram app, there's a button in the top right next to the DM airplane. Click it and you'll be able to watch hour-long videos, and upload your own hour-long videos. If all goes well, you'll never speak to a human being in real life ever again.

As soon as  IGTV is opened, the content starts playing. You can browse popular videos, personal recommendations, and uploads from the creators you follow. Also, you can continue watching videos you started watching but didn't finish because you got in a car accident. Also, celebrities themselves can be channels, like Kim Kardashian and Selena Gomez. (Fingers crossed there will be a channel for Supreme Court Justice Ruth Bader Ginsburg.)

"In IGTV, the creators are the channels," Instagram CEO Kevin Systrom stated in a press release. "When you follow a creator on Instagram, their IGTV channel will show up for you to watch. Anyone can be a creator — you can upload your own IGTV videos in the app or on the web to start your own channel."

So, basically, Instagram is taking on YouTube. We recently saw Facebook do the same by  by launching their video service, Facebook Watch. But unlike Facebook, Instagram is not paying creators directly to make content. Systrom says there are no ads right now, but they'll be there eventually. Considering Instagram has one billion users, IGTV could become pretty popular. But I'm still going to stick with paintings and telegrams.