Lego has pledged to make all of their toys from sustainable materials by 2030
There's no doubt that Lego is one of the best toys ever made; it's versatile, cute, accessible, and continues to appeal to kids and adults alike. When I was a child it was my favourite toy, and I could spend hours raking through my large box of assorted brick and pieces, trying to find just the right one to construct some complex project or other. And as an adult? Well, I'll let you guys in on a little secret: I love it just as much.
Seriously, I wasn't worried about being judged for playing with a toy, I would probably spend my money on even more of those sets - and probably bankrupt myself because it doesn't come cheap. Still, I know it would ultimately be worth it: there are some new Star Wars sets that my past self would have killed to play with, and the new Lego movies have been pretty damn decent as well (with a sequel on the way soon).
But one of the bad things about Lego is that, like many toys, they're almost entirely made of plastic, which is a bit of a sticking point for environmentalists. As we know, the oceans are currently filling up with plastic waste, to the point where the bellies of many sea creatures are filled with plastic garbage.
However, now the Lego company has announced their plans to help to save the planet in their own way, and have pledged that all of their products will be manufactured from sustainable, green materials or recycled sources by the year 2030. The Danish company took steps towards this goal this year, by introducing plastic blocks made of plant-based materials in the shape of plants, out of 98 per cent biodegradable polyethylene, made from sugar cane.
Commenting on the eco-friendly move, Tim Brooks, Vice President, Environmental Responsibility at the LEGO Group, stated: "At the LEGO Group we want to make a positive impact on the world around us, and are working hard to make great play products for children using sustainable materials. We are proud that the first LEGO elements made from sustainably sourced plastic are in production and will be in LEGO boxes this year. This is a great first step in our ambitious commitment of making all LEGO bricks using sustainable materials."
He added: "LEGO products have always been about providing high-quality play experiences giving every child the chance to shape their own world through inventive play. Children and parents will not notice any difference in the quality or appearance of the new elements, because plant-based polyethylene has the same properties as conventional polyethylene."
It's good that future generations of kids will be able to play with Lego blocks guilt-free, knowing that the planet will be that little bit safer. Now, if you'll excuse me, I have an X-Wing fighter to go construct.