Online retailer comes under fire for 'distasteful' plus-size tights ad

It's 2017 and finally, it looks like clothing brands are starting to realise that the majority of the women in the world aren't stick thin and impossibly leggy like the models in their promotional campaigns. People have been demanding for brands to recognise diversity in the shapes and sizes of all the women out there, both in their advertising as well as in their actual product range.

But now, here is an example of a company who got that whole thing very, very wrong. Online retailer Wish.com has sparked outrage at the images used to promote their plus-size range of tights.

Rather than using actual plus-sized models – and there's plenty of them around, let me tell you that – the company went with a few images of straight-sized models inside the tights, pulling the damn things up over their entire bodies to show how big the product is. Yeesh.

wish.com wish tights plus size outrage Credit: Wish.com

The hugely offensive advert attracted a lot of backlash online, with people calling it "horrendous" and "disgusting", taking to Twitter to voice their outrage.

But others were quick to point out that the picture from the ad was actually shot for an entirely different product and that is wasn't intended for selling plus-size rights at all. People pointed out the same images were used to sell a product known as "magic tights" – pantyhose that can be stretched very far without ripping or running.

Wish – which functions primarily as an app – is an American company selling consumers super cheap clothes due to the fact that they connect them directly to the Chinese merchandise that is also sold to other brands (who then mark it up).

Still, the whole thing is far from okay because no-one at the company should've ever said "yep, those images are perfect for the product and will certainly appeal to our plus-size customers". What were they thinking?!

When asked for an explanation about the offensive images by HuffPost, the company wrote a scape-goaty and kind of vague statement in response, completely devoid of any kind of apology:

“The products listed on Wish are sold by stores from all over the world, and these stores are in charge of their own inventories. Whatever information you see in the description is what we know about the product. If you place an order with a specific store you will then have the opportunity to contact that store directly for more information about the product.”

Definitely not a good look for the company.