Apple's new FaceID fails in first demonstration

Apple's new FaceID fails in first demonstration

Regardless of where you stand on the iOS vs. Android debate, we're all at least a little intrigued whenever Apple brings out a new iPhone.

Apple really set the bar for smartphones when in 2007, the late Steve Jobs and his veritable dream team unveiled the iPhone. The now-fabled smartphone is credited for spawning an impressive array of things; not only did it literally put the World Wide Web in people's pockets but, it transformed the face of the photography industry forever, making it an integral part of everyday life.

So when Apple CEO Tim Cook declared the latest iteration of the iPhone, the iPhone X, to be "the biggest leap forward since the first iPhone" at its launch, we all couldn't wait to see what magic had been cooked up at Apple HQ.

Certainly the iPhone X boasts an impressive list of never-before-seen features including, a 5.8-inch "Super Retina" screen, FaceID and perhaps most importantly, wireless charging. However, to the surprise of all the loyal Apple-ites out there, the company has chosen to eschew the home button, making this iPhone very special indeed.

As such, everyone was very excited about this launch. But unfortunately for Tim Cook, when it came to demonstrating the phone's features, the iPhone X's new FaceID feature failed on its first demonstration, in front of a whole crowd of people...

Credit: Apple

Yesterday evening, Apple's senior vice president, Craig Federighi, demonstrated the new iPhone's features on stage, in front of large crowds of press and iPhone fans.

Explaining the FaceID feature, he said that all you need to do to unlock the phone was to look at it, however, when Craig tried this out on his own iPhone X, it didn't work and instead asked him to enter a passcode to unlock the device.

As you can see in the video, Craig starts off by stating: "with iPhone X, your iPhone is locked until you look at it, and it recognizes you. Nothing has ever been more simple, natural and effortless. We call this Face ID. Face ID is the future of how we unlock our smartphones and protect our sensitive information."

However, the demonstration did not go to plan as Craig was unable to unlock the phone using his face alone. FaceID replaces the TouchID feature that has been used on several previous versions of the iPhone. The phone is designed to recognize its user's face using an infrared camera, and it's alleged to be so intelligent that it can't be fooled with hats, wigs or anything else that obstructs your face.

Credit: Apple

However, according to Tech Insider, the fail wasn't necessarily Apple's fault. As they point out, the phone had just restarted meaning that Craig would have had to enter a code anyway.

Consequently, it's not the device's fault, just a little accident made in preparation for the launch.

In any case, I don't know about you, but I'm still excited to get my hands on the iPhone X. But whilst I wasn't bothered by this little glitch, I am a little put off by the retail price of the product. The iPhone X is Apple's most expensive smartphone to date and it retails for a whopping £999 - £1,149 in the UK and begins at $999 in the US.

Guess we better start saving up those pennies, eh?