15 Things you never knew about Hugh Hefner

15 Things you never knew about Hugh Hefner

The silver-haired Casanova, Hugh Hefner, lived every adolescent boy's fantasy... right up to the grand ol' age of 91. Hefner, who died yesterday from natural causes, was known for creating one of the most recognizable American brands in Playboy.

The iconic men's magazine, which was founded in 1953 on just $600, quickly grew to be a multi-million dollar business, that even included television shows and a slew of nightclubs in its heyday in the 70's.

And in honour of the man and legend, here are 15 little-known facts about the iconic figure who not only helped spur the great sexual revolution of the 60's but forever changed the face of sexual expression.

1. Hugh Hefner has a bachelor's degree in psychology from the University of Illinois 

The renowned publisher also minored in creative writing and art, graduating in 1949.

2. He reportedly had an IQ of 152 when he was in high school 

This effectively made him somewhat of a child prodigy.

3. Hefner served in the army during WWII

He enlisted as an infantry clerk in 1944, and spent his downtime drawing cartoons for the Army newspaper...

4. In fact, he had quite a knack for cartoons. During his high school career, Hefner created a comic-book autobiography which he called School Daze 

And in university, his cartoons were published in his college newspaper, The Daily Illini.

5. Hugh Hefner met his first wife in college

He married Mildred Williams in 1949, eventually divorcing in 1959. They had two children, Christie Hefner and David Hefner. He subsequently married twice - to Kimberly Conrad in 1989 and Crystal Harris in 2012

6. He used to work for Esquire as a copywriter in 1951

But quit after he was denied a $5 raise. Hefner quickly went on to found the little-known Playboy magazine. Who knows what happened to that magazine?

7. Playboy was created in his South Side Chicago apartment 

As he told the Chicago Tribune in 1994: "the entire staff was my card table, my typewriter and me."

8. Hefner was arrested in 1963 for "publishing and distributing an obscene magazine" 

The case was eventually deemed a mistrial, after the jury could not reach a conclusive decision.

9. He was an avid Pepsi drinker 

According to the New York Times, in the early days of Playboy magazine, Hefner burned the midnight oil with the help of Pepsi and amphetamines. Later in life, he switched to caffeine-free diet Pepsi.

10. The Lower Keys marsh rabbit was named after Hugh Hefner in 1984 

The rabbit is also known as the Sylvilagus palustris hefneri.

11. His oldest daughter, Christie Hefner, ran Playboy for 20 years 

In 1988, Hefner announced that his first-born child, Christie would be taking over as CEO and Chairman of Playboy Enterprises Inc. She held the role until 2008.

12. Hefner's not only related to former Secretary of State John Kerry, but also President George W. Bush 

Hefner is allegedly the ninth cousin, once-removed from Kerry and the ninth cousin, twice-removed from Bush.

13. He holds two Guinness World Records 

One is for having the longest career as an editor-in-chief of the same magazine, and the second, bizarrely, is for having the largest collection of personal scrapbooks.

14. Contrary to popular belief, Hugh Hefner has absolutely no idea how many women he's slept with 

In an interview with Esquire in 2013 he said: "how could I possibly know? Over a thousand, I'm sure."

15. Hugh Hefner will allegedly be put to rest alongside Marilyn Monroe 

This holds symbolic significance, as Monroe was the first covergirl to appear on Playboy magazine.

Well, Hugh Hefner certainly lived quite the life. Whether he was cavorting with models who were a a quarter of his age or completely revolutionising the way that female sexuality was consumed in the American mass media, you can't say that he didn't have a good time whilst doing it.

In related news, Hugh Hefner's final tweets showed a side to him that nobody knew about...