Netflix write hilarious cease and desist letter to bar that launched a 'Stranger Things' pop-up
Stranger Things and Game of Thrones: the two biggest shows in the world right now. You've most definitely heard of them, you've more than likely watched them, and I have no doubt that you have an opinion on which is better. For lovers of sci-fi, Stranger Things has been a roaring success due to its ability to capture what it was like to watch a paranormal movie in the 80's.
The subtle hints to the era, the soundtrack, and the costumes came together to create a world where everyday people were confronted with crazy circumstances - like the basis of many of the great sci-fi movies beforehand.
The show's masterclass in capturing the 80's has led to an obsession with everything from the era, leading to pop-ups, club nights and dungeons and dragons parties becoming ever-more popular. One such pop-up at Emporium, a retro Arcade bar in Chicago, looked incredibly good. "The Upside Down" offered cocktails inspired by the show, with "Eleven's Eggos" being a particular fan favourite.
The masterminds behind the bar decked it out with some pretty cool furniture, and it instantly became a roaring success. Such was the hype around the bar, Netflix began to take notice. However, the only problem was that they didn't have permission from the streaming company to create the bar, and as such they were sent a cease and desist letter.
Not wanting to completely spoil the party, Netflix wrote the letter in fan-language, and the result was this brilliant bit of correspondence.
"Danny and Doug,
"My walkie talkie is busted so I had to write this note instead. I heard you launched a Stranger Things pop-up bar at your Logan Square location. Look, I don’t want you to think I’m a total wastoid, and I love how much you guys love the show. (Just wait until you see Season 2!) But unless I’m living in the Upside Down, I don’t think we did a deal with you for this pop-up. You’re obviously creative types, so I’m sure you can appreciate that it’s important to us to have a say in how our fans encounter the worlds we build.
"We’re not going to go full Dr. Brenner on you, but we ask that you please (1) not extend the pop-up beyond its 6 week run ending in September, and (2) reach out to us for permission if you plan to do something like this again. Let me know as soon as possible that you agree to these requests.
"We love our fans more than anything, but you should know the Demogorgon is not always as forgiving. So please don’t make us call your mom."
It's a pretty well worded letter by Netflix; while it is undoubtedly friendly and courteous, there is definitely a serious tone running through it. The team behind the bar have agreed to shut it down on October 1, so if you're in Chicago before then, be sure to check it out.
If not, keep your eyes peeled for October 27, when series two of Stranger Things will finally drop. How exciting!