Champions League streak advertising adult site was reportedly worth $4 million
The Champions League final between Liverpool and Tottenham Hotspur was unexpectedly crashed by a 22-year-old model advertising her boyfriend's adult entertainment website.
Kinsey Wolanski ran out into the pitch mid-game after Liverpool had already scored one goal. Her black swimsuit had "Vitaly Uncensored" printed across her chest - the name of 27-year-old Vitaly Zdorovetskiy's adult site.
Check out the video of the streaking incident below:
Since the stunt, it has been reported by various media outlets that the model's Instagram following has grown exponentially, with her gaining almost two million followers and counting overnight. The account is now seemingly offline, for as yet unknown reasons.
However, estimates have suggested that the real winner in this instance, as intended, is Vitaly Uncensored.
In short, YouTuber Zdorovetskiy managed to hijack a prime time advertising slot essentially for free.
Now, business expert Darren Rovell has estimated that had this slot actually been paid for by Vitaly Uncensored, it would have cost in the region of $3.97 million.
According to Apex Analytics, this is the amount of advertising time the streak garnered.
So, it's understandable that after the stunt, Zdorovetskiy professed his desire to marry his model girlfriend on Twitter:
After invading the World Cup pitch himself back in 2014, Zdorovetskiy had to sneak into the game in disguise to see his girlfriend bag him $4 million worth of free advertising: