Bookworms can now buy a perfume that smells like a pile of books
It's incredible to think the lengths some perfume companies will go to in order to sell perfume. Most television commercials will usually show an outrageously attractive A-lister wondering around a French town while a sexy whispering voice goes on about love and relationships. Which, is kind of crazy when you think of it, because how can you convey how good something smells over television.
Also, different people find different smells attractive. For example, you can keep your floral tones, because I'd fall for a woman that smells like gasoline any day of the week.
Some people enjoy the smell of just-cut grass, others the smell of freshly baked bread, and for some people, the greatest smell in the world is the smell of old books.
Well, now all you bookworms out there can unite and cheer with utter joy, because there is now a perfume dedicated to book lovers that will make you smell just like a pile of books!
Aptly named 'Paper Passion Perfume', the scent has purposely been created in order to replicate the "unique bouquet of freshly printed books". The product's official description states:
"Designed by boutique perfumer Geza Schoen in close consultation with Gerhard Steidl and in collaboration with Wallpaper* magazine, the perfume expresses that peculiar mix of paper and ink which gives a book its unmistakable aroma, along with the fresh scent which a book opened for the first time releases."
Schoen - who has 20 years experience in perfume - reportedly spent days in the "depths of the paper-filled" Steidl headquarters (an international publisher) in Göttingen, Germany, sifting through "books, papers samples, and inks, in order to find inspiration for a perfume that is true to books, wearable, and which ages well in time – just like a good book."
In his own words, it took Schoen 17 trials before he was able to preserve "the right balance between the smell of paper as such and an enjoyable perfumistic aesthetic."
Amazingly, the perfume is even packaged in a hardback book, which hides a cut-out compartment in which the bottle sits. And as the description states, the first pages of the book contain "texts on the pleasures of paper and the Paper Passion project by Nobel Laureate Günter Grass, Karl Lagerfeld, Geza Schoen, and Wallpaper* Editor-in-Chief Tony Chambers."
So, if you're a booklover out there, or perhaps even your partner is really into books, why not get yourself a bottle for just €125 ($140).