Google's most popular searches reveal the common secrets we're all hiding
We've all turned to Google, at some point or the other, for the answer to some personal crisis or everyday qualm.
Broadband and Wi-Fi allowing, Google is always there to help us with everything, from the existential all the way to the mundane. Certainly, whether you want to know if your partner could be cheating on you, or if you need to keep that Victoria sponge cake in the oven for a bit longer, Google is always on hand, when your friends and family may not be.
And at times, Google is the only resource that we're comfortable using. I mean, we don't want our mates to know absolutely everything about us, right? Especially when it comes to the more, er, embarrassing things or anything that could be a bit too much for Mum, Dad, or your colleague Sue to handle.
A video by AsapSCIENCE attempted to get to the bottom of what our search history actually reveals about our inner lives. As they state at the beginning of their YouTube video, our search history can illuminate truths about our everyday lives that we wouldn't reveal to our innermost circle of friends. As such, with over three billion searches a day, we can discover an awful lot about about what AsapSCIENCE refers to as "human desires" and "secret insecurities".
Just take a look at the video below:
Unsurprisingly, AsapSCIENCE found that a majority of these so-called "secrets" revolved around people's less than satisfying sex lives. Not only are people "struggling to have sex" but searches for "sexless marriages" are 3.5 times more common than searches for "unhappy marriages" or "loveless marriages".
While the majority may assume that men are more likely to voice such complaints, researchers found that it's actually the other way round. Despite popular culture assuming that women tend to have lower libidos than men, women are twice as likely to search for things like "why won't my boyfriend have sex with me", compared to men searching for the same thing.
A general concern regarding sex, is that everyone experiences anxiety about how much of it they're having.
What AsapSCIENCE discovered was that the majority of people are lying about how much they're getting in the bedroom every night. The anxiety doesn't just stop there; men are, historically as well as in modern times, preoccupied about their penis size. In fact, they Google about their penises more than any other human body part combined!
In addition, searches for pornography can help reveal a lot about about human sexuality. AsapSCIENCE discovered that whilst in America, five per cent of all porn searches made by men are for gay porn, survey data states that only two to three per cent of men openly identify as homosexual.
Much was also discovered about racism. Whilst many people assume that the southern states of America tend to be more racist than the northern areas, the study found that most racist searches were made in upstate New York, eastern Ohio and western Pennsylvania.
Furthermore, the study was illuminating when it came to unpacking the impact of the 2016 Presidential election on social media. As AsapSCIENCE states, "the greatest correlation for predicting the Trump primary support wasn't unemployment, gun ownership, religion or rates of immigration but Google searches for the n-word."
AsapSCIENCE gathered the research from this episode from the book Everybody Lies, by Seth Stephens-Davidowitz.