Yandy sold out of its 'Sexy White Claw' Halloween costume in just one week
Known as the "Hard Outlaw", the two-piece outfits capitalizes on the huge popularity the low-calorie alcoholic seltzer has enjoyed amongst young drinkers.
It features the words "Outlaw, Party Hard", an obvious play on the meme, "Ain't no laws when you're drinking the Claws" on the front. And on the back of the bottoms, "#Darty".
"Who's up for a day party?" the official description reads on Yandy.com. "Lay down the law of liquid refreshments. Life is hard to handle without that five percent bubbly buzz. Be the sweetest seltzer on the shelf, and sip away your Saturday in this thirst-quenching exclusive Hard Outlaw costume... Grab some of your favorite gals, and wear different "flavored" stockings for the best group costume!"
"We’ve seen a huge trend in spiked seltzer drinks and they are wildly popular with our team, too," Alicia Thompson, Yandy's director of brand marketing, told ELLE.com. "This costume was created in a two-piece bodysuit style and uses the popular hashtag trending on social."
The costume was so popular that its initial production run sold out just days after it was launched.
"Just as the nation is facing a #darty threatening shortage of spiked seltzer, Yandy is also feeling the impact of the sudden success of the Yandy Hard Outlaw costume," a representative told Business Insider in an email.
The representative also told the publication that Yandy is working on producing and shipping new units to customers.
"Considering that staying in the know for current trends is practically an employment pre-requisite here, it didn't take much convincing at all to know this was a great exclusive for 2019," the Yandy representative said.