Dove is facing serious Twitter backlash over a racist ad

Dove is facing serious Twitter backlash over a racist ad

OK, the ad isn't racist. Like, not at all. 100% fake news. Here's why.

Dove has been accused of racism for an ad they put on Facebook, a single photo showing a black woman becoming white.

Wow, looks pretty shockingly racist, right? A photo of a black woman becoming white? This is pretty insane, isn't it? Well, yes, it is. If this was the full ad, it would be pretty blatant racism, showing a black person becoming white as a result of using Dove. But that's not the full ad. Yeah, the ad is not a photo. It's actually a video.

So many Twitter users and outrage peddlers use this single image to show that the Dove ad is blatantly and unforgivably racist. But those people are quite literally just propagandists who are not showing you the full context of the ad, because they want to evoke a visceral emotional response, and actually knowing the context of the full ad contradicts their agenda.

Below, you can watch the actual ad, the full ad, not the single screengrab that does look very racist, but the full video that was used on Facebook by Dove:

See why half-truths spreading on social media actually are often fake news and undermine progressive causes? The full ad shows a black model turning into a white model into a South Asian model, and it loops back into the black model, for an endless rotation between bodies and shades of skin color. The ad is trying to show diversity. The only mistake they made was the order of the models. If the white model turned into the black model, then there would be no outcry. Dove just made a mistake because they didn't realize that thirsty Twitter personalities would screencap half the ad and act like it literally just showed a black woman becoming white.

Tired of this fake news, man, I'm tired of it. I'm tired of these cycles of outrage based on total misreadings, and the outrage coming from the same people who claim to be 'woke' and 'enlightened' despite never trying to understand the context for anything. It gets really tiresome.

Dove Tweeted: "An image we recently posted on Facebook missed the mark in representing women of color thoughtfully. We deeply regret the offense it caused."

But it doesn't really matter. People are throwing out their Dove products or boycotting Dove because the optics are already done and over with. Apologizing does nothing - the mob has already pinned you down as a bad guy. You're done.

At the end of the day, it's just really dumb. It's just a very illiterate-educated society, the educated illiterates who have attended university and now work at media companies, who are just as bad as the Trump supporters they loathe when it comes to the facts. Nobody wants truth and context, they want immediate emotional catharsis. And as long as that is the case, these cycles of outrage and apology are our new politics. Congratulations, you broke the brain of civilization.