These are the celebrities that are apparently charging an eye-watering amount of money for their Instagram posts
Oh, to be a celebrity. Oh, to be rich, famous and able to do whatever you want. Oh, to be able to charge an absolutely obscene amount of money for an Instagram upload.
I have an Instagram account - it's not very good - but I have one. I have about 300 followers, a figure I think is quite good, but let's be honest, it's not going to interest any brands. For a while, I tried to grow it in order to garner some form of social currency, but it was too much work and I failed miserably. However, for celebrities, Instagram can be an extremely interesting business avenue and one that they can make an absolute fortune out of.
We all know that celebrities get paid for their adverts on Instagram, but the amount that they get has been relatively unknown... until now.
A new study has revealed the sums of cash that celebs can charge for an Instagram post and which celebrities are able to charge more than others.
Hopper HQ's 'Instagram Rich List' was curated using their internal data, as well as public data on the value of a post, which is based on how much brands pay and what a post is worth in terms of audience engagement and reach. Unsurprisingly, one family absolutely dominates the top 10 so there are no prizes for guessing who won.
Coming in at first is... Kylie Jenner! Yup, the 20-year-old, who is set to become the world's youngest self-made billionaire, can get away with charging up to $1 million per post. Selena Gomez, the previous Instagram Queen, comes in second, charging $800,000. In third is Cristiano Ronaldo with $750,000, and fourth place is taken by Kim Kardashian, who has the potential to charge $720,000. It's probably the only time in her life that Kim will have the upper hand on Beyonce, who steamrolls into fifth with $700,000 per post. Kendall Jenner and Khloe Kardashian also make the top 11.
When it comes to fashion - Kendall and Kylie were excluded - Bella Hadid is the top cat, charging $27,000 per post. She is extremely closely followed by Emily Ratajkowski, who was next with $26,500. Chiara Ferragni came next, making her the highest-ranking influencer on the list, with Gianluca Vacchi coming in fourth and Rosie Huntington-Whiteley coming in fifth place. British presenter-turned-designer Alexa Chung came in 10th place, with it estimated that she can charge up to $4,500 per post - still a pretty tidy sum given the minimal effort it requires.
While these figures are estimated and aren't precise, they do show the prominence and dominance of social media across modern society. In all honesty, influencers and celebrities are never going to disclose how much they're really earning online, so we will just have to settle for the fact that it's a hell of a lot and more than the majority of us will earn in the next 20 years.