VT Originals: Twosies Christmas Jumper
Christmas is a time to spend with those you love. It's the perfect opportunity to snuggle up with your nearest and dearest while the world outside turns colder, watch some classic movies, and, if you're so inclined, become a walking cliché roasting chestnuts on an open fire.
There are a lot of products we've come to associate with the holidays, but, unfortunately, they've become clichés. That's why Cheesy Christmas Jumpers' two-person jumper was one of 2017's stand-out products because it put an original twist on something we've come to know and love.
Instead of creating a generic Christmas jumper, Cheesy Christmas Jumpers gave people the opportunity to get even closer by making a jumper for two. Aside from being an amusing product in and of itself, it's a surefire way to get people talking if worn outside.
The company's mission is to create products which inspire "cheers, compliments and the much loved, Where did you get that?"
To showcase this highly original product, the "Twosies" Christmas jumper, VT approached Cheesy Christmas Jumpers to make a branded video. The product itself was perfect for social media because it literally brings people together, something which encourages engagement online.
VT's video played on the amusing reality of wearing a jumper with another person outside and the obstacles its wearers could face, emphasizing the fact that Christmas is a time for "coming together" with the following social caption, "Tag someone you'd wear this jumper with".
Watch the Twosies Christmas jumper video below:
Cheesy Christmas' Jumpers' founder Mark Everett said the UK-based company's products "stretch the boundaries of what is normally publically acceptable to wear" and this, coupled with the high quality of VT's original video, resulted in impressive social media statistics.
To date, the two-person Christmas jumper video has had 15M views, 67K likes, 47K shares and 308.9K comments on Facebook.
The popularity of the twosies jumper is not the first time that the company has received widespread attention. Their first major success came in the form of the LED light up Christmas jumper in 2010. Since then, they have been on a mission to create the most original Christmas jumpers on the market.
With just over 10 months left until Christmas 2018, there's no doubt that the people behind the scenes at Cheesy Christmas' Jumpers will already be working hard to create another original product, but until then, there's plenty of time to save up for the Twosies jumper, which retails for between $48.62 and $76.41.