Mother of H&M child model in ‘racist’ hoodie advert tells people to ‘get over it’
You would think that with all the money that these global brands have, they would stop making such massive PR blunders. The last year has seen numerous mishaps from various global companies, with the Kendall Jenner and Pepsi advert being the standout example. For those of you that don't remember, the advert claimed that all of the ills in the world could be solved by one simple action: handing out a can of soda.
While Pepsi was quick to pull the advert from the media, and no doubt that the "creative" behind the commercial was swiftly given their marching orders, its place in history was firmly cemented. Kendall cried, Pepsi apologised and the world carried on drinking Coca-Cola.
However, it appears that these companies do not learn. This week has brought with it another PR blunder of epic proportions by the fashion house, H&M. As I'm sure you're all aware by now, H&M recently dropped a new kids line which featured a fairly insensitive item of clothing.
The garment in question was a kids hoodie which read "coolest monkey in the jungle," and it was being modelled by a young black child. Unsurprisingly, given the connotations that have come with that word in the past, the fashion powerhouse found itself in the middle of a furious backlash.
However, despite the furore surrounding the hoodie, the mother of the child has spoken out and said that she is not bothered at all. Terry Mango, who is originally from Kenya but now lives in Sweden, is believed to be the mother of the child and screenshots of her alleged comments regarding the situation have begun to circulate online.
The comments, which were posted on her Facebook, read: "[I] am the mum, and this is one of hundreds of outfits my son has modelled. Stop crying wolf all the time, [it’s] an unnecessary issue here. Get over it.
"That’s my son, [I’ve] been to all [of his] photoshoots and this was not an exception. Everyone is entitled to their opinion about this. I really don’t understand but not [because I’m] choosing not to but because it’s not my way of thinking. Sorry."
While Terry appears to forgive the fashion house over the hoodie, H&M did issue an official apology on Twitter, saying: "We understand that many people are upset about the image of the children’s hoodie. We, who work at H&M, can only agree.
"We’re deeply sorry that the picture was taken, and we also regret the actual print. Therefore, we’ve not only removed the image from our channels, but also the garment from our product offering.
"It’s obvious that our routines haven’t been followed properly. This is without any doubt. We’ll thoroughly investigate why this happened to prevent this type of mistake from happening again."
Regardless of whether you believe that this hoodie is fundamentally racist or not, it was an unbelievable mistake by H&M's PR team to even allow people to come to their own conclusions regarding the hoodie. I'm sure that the people behind both the casting, and the shoot itself, will be getting a bit more than a slap on the wrist.