Heidi Klum met with backlash over 'really weird and inappropriate' lingerie campaign with daughter

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By Kim Novak

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Heidi Klum has left her followers divided after she revealed her latest lingerie campaign along with her daughter.

GettyImages-2153727507.jpgHeidi Klum and her daughter Leni have done another lingerie shoot together. Credit: Dave Benett/amfAR/Getty Images for amfAR

The model, 51, is famed for her sultry lingerie modeling shoots ranging back several decades, and in recent years her daughter Leni Klum, 20, has been following in her footsteps.

The pair have also branched into doing campaigns together, such as their latest one with Intimissimi.

See their latest shoot below:


In the clip, Leni is seen adjusting the hem of her underwear as Heidi brushes her arm, before the pair lark about in their matching sets, pretending to film one another with an old-school camera.

In another still image, the pair were seen standing side-by-side, with Heidi wearing a burgundy lace lingerie set, while Heidi wore a black lace bra and knickers.

While the mother-daughter duo looked stunning in the images, the concept of them posing together left some people divided.

They commented: "Am I the only one thinking this is a bit weird? ..campaign at least doen't work for me. Like who dresses up in lingerie with his mom and prances around taking pics? Don't know... I mean nothing wrong with that but it's like not sth that makes sense in an ad, when I am looking to buy lingerie and stuff..."


Others added: "dude thats your mom," "This is really weird and inappropriate... mother and daughter filming eachother [sic] in lingerie?!!! What is this????" and: "This makes me feel uncomfortable."

Others, however, were loving the shots, writing: "Two beautiful ladies! I can't imagine why anyone would be critical of this. People have been modeling underwear forever."

Another added: "BEAUTIFUL and I dont understand the comments who say it is weird to do this with your mom. WHY? Do they eventually see the female body and lingerie as something always s3xual? Or what is the problem? I’m really curious to understand their way of thinking, because to me, this is just a mother & daugther who are like best friends. LOVE IT!"

It's not the first time Heidi and Leni have worked together on campaigns, including promoting lingerie collections together, however, the reaction to them posing in their lingerie together has remained mixed.

GettyImages-1914079588.jpgThe mother-daughter duo have posed together several times over the years. Credit: Andrew Toth/WireImage/Getty Images

Heidi, who disabled her Instagram comments long ago, captioned the photos: "Our new Intimissimi FW Campaign is out now! @Leniklum and I had so much fun shooting this with @Rankinarchive and @Thomashayo.

"Find us on billboards all over Germany and on TV! Treat yourself with a new Italian lingerie set with these campaign styles and many more online and in all @intimissimiofficial stores!"

Leni, meanwhile, added: "Our new @Intimissimiofficial campaign is OUT NOW! Look at the new collection online and in all Intimissimi stores! Excited to show you more of this perfect collection… Keep an eye out!"

Featured image credit: Dave Benett/amfAR/Getty Images for amfAR