Celebrity2 min(s) read
Published 10:14 23 Jun 2026 GMT
Justin Bieber has left fans divided after sharing a series of revealing photos of his wife, Hailey Bieber, on social media.
The singer, who has been married to Hailey since 2018, posted four images from her latest campaign for Kim Kardashian's shapewear and underwear brand, Skims, to his combined audience of nearly 400 million followers across Instagram and X.
The photos showed Hailey modeling pieces from the brand's new Everyday Cotton collection, including bralettes, underwear and matching sets. While many fans praised the model's appearance, others questioned Justin's decision to share the images so publicly.
Hailey, 29, recently became the latest celebrity to front a campaign for Skims, posing for a collection featuring cotton essentials such as underwire bras, triangle bralettes, thongs and full-coverage briefs.
The model also shared several images from the campaign on her own social media accounts, writing: "I heart @skims. Me for @skims everyday cotton shot by @mertalas."
Photographed by Mert Alas, Hailey posed in a range of neutral and pastel-colored sets. In one image, she wore a skin-toned underwire bra and matching thong, while other photos featured pink and black lingerie combinations from the collection.
Despite being close friends with several members of the Kardashian-Jenner family, this marks Hailey's first campaign for Skims. She has previously worked with brands including Victoria's Secret and Calzedonia.
Justin's decision to repost the images quickly sparked discussion online, with some followers expressing confusion over the intimate nature of the photos.
One baffled X user asked: "Why are you posting nearly naked photos of your wife?"
Another added: "Bro posting his wife’s intimate photos for the whole internet to see? Some things should stay private between husband and wife."
However, not everyone saw an issue with the post. Many fans praised Hailey's modeling work and appearance, with one supporter simply writing: "Hailey you're awesome."
Others pointed out that the images were part of a professional fashion campaign and had already been shared by both Skims and Hailey herself.
The post is the latest example of the couple attracting attention online, with Justin and Hailey's social media activity frequently becoming a talking point among fans.
