Kim Kardashian is no stranger to turning heads with her Skims creations and her latest release is no exception.
Hot on the heels of previous creations including a bra with nipples included, and one with nipples *and* a piercing, Kim has decided her next release is something unusual for south of the belt.
The 44-year-old unveiled her latest thong design - which comes completely covered in faux public hair - and, rest assured, it comes in a variety of color combinations for different skin and hair colours, ranging from white and red, to blonde, brown, and black.
The underwear with a built-in merkin has definitely raised some eyebrows, with fans commenting: "Just when I think skims can’t get more iconic, they release micro-thong merkins."
Others added: "The Skims bush thong is killing me," "Skims bush thong so I can wax myself bald and then cosplay as a true bush queen and steal their valor," and: "New concept: mood rings but it’s the skims bush thong."
One even wondered: "wait maybe the skims thong could be for people with alopecia," while someone else joked: "going to be wolverine for halloween and just wear the skims bush thong."
While the way you choose to wear (or not) your body hair is a personal decision, it seems with The Ultimate Bush thong, you can switch up your style just as quickly as you do the hair on your head, no matter what the mood.
The launch states: "Hand-made in a super sheer, stretch mesh, this string thong features a mix of curly and straight faux hair in 12 different shade variations."
Aside from the many questions one may have about buying a merking microthong, my main musing would be what the wearing experience would be like.
Here's hoping it's nothing like that itchy mohair sweater lurking in the back of your wardrobe that makes you want to rip off your own skin...
For those hoping to get their hands on the faux hair micro string thong, you'd better have deep pockets as it'll set you back $32 a pair.
But the price might not be the only thing holding you back, as the undergarment has already proven so popular that it's completely sold out on the Skims website.
Aside from selling niche underwear, Kim is also mom to North, 12, Saint, nine, Chicago seven, and Psalm, five, with her ex-husband, Kanye West.
She recently opened up about the end of their marriage on a podcast appearance on Call Her Daddy, where she admitted she left in order to show their children "a good example of setting boundaries."
Kim explained, as reported by the Daily Mail: "I had to save myself in order to be a better mum for everyone. And I think when everyone's older they'll be able to understand it and see that all."
When asked about her "final straw", Kim explained: "There was just a lot of things that I wouldn't deal with. I didn't like the talking bad about my kids' grandmother, aunts - if someone feels that way, then we shouldn't be together. You know, airing out a lot of stuff, a lot of personal stuff."