A long-running feud between YouTuber Adam22 and adult film star Jason Luv is set to explode in the boxing ring - just months after Luv filmed a second explicit scene with Adam’s wife.
The match-up will headline BrandRisk 12 in Miami on January 23, hosted by Adin Ross’ streamer-turned-fight-promotion Brand Risk Promotions.
Billed as “The ultimate streamer fighting championship” and promising to bring “the chaos of streaming culture to combat sports,” the event will stream live on Kick.
From adult content to combat sports
Adam22 - whose real name is Adam Grandmaison - made a name for himself through his wildly popular podcasts No Jumper and Plug Talk, where he and his wife, Lena The Plug, interview and sometimes sleep with adult performers.
In 2023, their unconventional brand took a headline-grabbing turn when Lena filmed an explicit scene with adult actor Jason Luv, with Adam’s full permission.
Though he admitted to feeling “a little jealous,” Adam22 called it “amazing” for their content and even bought his wife a Lamborghini truck in celebration, per Daily Star.
However, things soured after Luv publicly bragged that he was “obviously” a better lover than Adam22.
Adam fired back on social media, threatening to “expose” Luv and warning that he “don’t want problems moving around in these LA streets” because he’s “very, very well connected.”
He also declared Luv was “officially blacklisted from smashing my wife again.”
That didn’t stick as in 2025, Lena and Luv teamed up for a second on-camera scene, prompting another eyebrow-raising tweet from Adam: “So proud of my baby going out and paying the bills while I get my finances together [heart emoji].”
As fight night approaches, both men are already stoking the flames. Adam22 told fans: “Nobody will ever be able to call me a cuck again after this!” per Complex.
Meanwhile, Luv responded with: “Let the games begin,” beneath the official announcement poster, which featured both fighters, Lena in the background, and Brand Risk president Adin Ross front and center.
The internet has also piled on as IFN Boxing posted a cheeky promo image on January 2, writing: “Adam 22 is double-checking whether his wife, Lena, is showing support to him or Jason Luv.”
Lena replied, “You got this baby let’s go.” Adam’s response? “Are you talking to me or him?” - met with a laughing emoji from Lena.