Kim Kardashian has been criticized by fans for "trying too hard to look like Beyoncé " in a new ad for her shapewear brand, Skims.
The 41-year-old wore a tight bodysuit to promote her new collection on the brand's website.
And while Skims has propelled Kim to become a billionaire, it seems as though not everyone was on board with her latest photoshoot for the brand.
The image in question shows the mom-of-four standing straight with her arms at her sides while wearing a navy blue long-sleeve bodysuit.
She lightened her dark hair, and teased the ends to create a fuller hairstyle, with some fans comparing it to that of Beyoncé's.
Two other models stood alongside the SKIMS founder, modeling two additional styles of the shapewear in the same color.
She shared the image on Twitter alongside the caption: "Just dropped @SKIMS All-In-One."
It wasn't long before fans slammed the Keeping Up With the Kardashian star's chosen look, as many accused her of mimicking the singer.
"This is embarrassing Kim be yourself and stop trying to be Beyonce," wrote one critic.
Another added: "Sometimes Kim really looks like Beyoncé. I can’t be the only one who sees this."
A third agreed, writing: "Yeah. I noticed it too, especially with this look."
While another chimed in: "I swear, I thought Beyoncé did campaign for skims."
"I thought that’s Beyoncé on the left," another added, before another wrote: "I thought this was Beyoncé for a split second."
It comes as Kim revealed that she's finally passed her law student exam dubbed the "baby bar" last week.
She previously took the exam three times in the last two years but was unsuccessful in passing it until her fourth attempt.
Alongside a series of images of herself, she penned a lengthy post about her achievement, writing: "Looking in the mirror, I am really proud of the woman looking back today in the reflection. For anyone who doesn't know my law school journey, know this wasn’t easy or handed to me.
"I failed this exam 3 times in 2 years, but I got back up each time and studied harder and tried again until I did it!!! (I did have COVID on the 3rd try w a 104 fever but I'm not making excuses)."