Is there such a thing as too much Nutella?
Well, clearly the answer is 'yes', if you want to avoid slipping into a sugar-induced stupor, but if you love the hazelnut chocolate spread more than life itself, then the news that Costco is now selling enormous 7-pound tubs of Nutella.
Nutella is always there for you, isn't it?
A Nutella discount lead to chaos in France:It's there in the bleak times when you need comforting, it's there on those sunny weekend mornings when you decide to treat yourself with a sweet breakfast.
Nutella basically goes with anything sweet, and so perhaps it isn't so unreasonable that someone might want a gigantic 7-pound tub of the stuff.
Per USA Today, the tub is three times larger than the previous largest jar available at Costco, which clocked in at 33.5 ounces.

That means, if you follow the two tablespoon serving size, you'll get a remarkable 81 servings out of the massive tub. That's a lot of pancake breakfasts.
You can order the Nutella bucket online, or pop into your local store - though be warned, if you're planning on hauling it home you're in for something of a workout.
And in other Nutella-related news, it was recently announced that a Nutella-themed hotel would be opening later this year. Hotella Nutella, as the new pop-up has been dubbed, features a “Nutella Breakfast Dinner” created by Iron Chef judge Geoffrey Zakarian, as well as a “Savory Soul Food Brunch” with chef Tanya Holland that mixes Southern breakfast staples with Nutella. This will be augmented by a session with professional pancake artists Dancakes, an artistic couple who make a living “perform(ing) live pancake art around the world.”
According to the Official Rules section of the competition website, the three grand prizes up for grabs include:
“Round-trip coach air transportation for Winner and one (1) travel companion; Accommodations for 3 days/2 nights at Hotella Nutella; Round-trip ground transportation between airport and Hotella Nutella; One-of-a-kind creative breakfast experiences with notable tastemakers.”
Nutella: it really is ubiquitous.