We're all looking for that slight advantage in life; something that can help us get ahead of our rivals.
All is fair, as the oft repeated phrase surely attests, in love and war, and certainly in a society that pedals out dating app after social media-fueled DM sliding, an advantage when it comes to wooing a potential partner would be welcome, no?
Men are perhaps more cognisant now than ever before on matters of tailoring and grooming, though we still have a long way to go to catch up with our female counterparts.
Without further ado, then, here are some simple things you can do to appear more attractive as a man.
1. Grow a beardA 2013 study from the University of New South Wales found that men with heavy stubble were deemed the sexiest.
2. Put on some sunglassesApparently sunglasses give you an air of mystery, according to Vanessa Brown, a lecturer at Nottingham Trent University.
3. Hang out in a groupResearchers from the University of California say hanging out in a group of friends makes you appear more attractive, due to the 'cheerleader effect'.
4. Be niceA study found that selfless individuals dated more and had more sex than their selfish counterparts.
5. Be funnyAccording to a study published in Evolution and Human Behavior found that women place a high value on their partner's ability to make them laugh.
6. Get a dogFour separate studies concluded that dog owners were three times more likely to get a woman's phone number than their less-canine friendly contemporaries.
7. Be proudA study from the University of British Columbia in 2011 found that the most attractive facial expression was that of pride. One to work on.
8. Take care of your teethThis should really go without saying, but just in case you need a further incentive to get good dental work, a study conducted by the University of Leeds and the University of Central Lancashire found teeth to be "the human equivalent of a peacock's tail". In other words, very important.
So there you have it, some simple things you can do to make yourself appear more attractive. Remember, though, at the end of the day, it's what inside that counts.