There aren't many designs of shoe out there that are as iconic as Converses. Seriously, Chuck Taylor's All-Stars are considered to be the pinnacle of basketball plimsolls, and their popularity hasn't waned a bit since their initial debut way back in 1922.

However, that doesn't mean that the company has been resting on its laurels for the last 100 years. No way. In fact, they've spent their time developing lots of new designs and making the colour scheme as interesting and variable as possible.

Most people buy a pair of these babies in either red, black, or white. But if you're not ''most people'' then you might want to consider getting some of these: a brand new sneaker with an amazing ability to change colour from white to a beautiful rainbow when exposed to sunlight.

I can assure you, these are real and they do work. In a special collaboration with US-based Chinatown Market, the shoes have been designed to change colour like a chameleon's skin, thanks to a special UV-reactive dye used in the manufacturing process.

Images of the sneakers have already hit Instagram, and customers are loving them.

Speaking to Sneaker News about this exciting development, Chinatown Market founder and designer Mike Cherman stated: "I think that's what's so fun about this project. It makes the shoe more than just a shoe. It's a conversation piece, something that's unique to the wearer."

He added: "These hues change in their own way, and some colours will last longer while others will last for a shorter time period ... It changes with you. You go to a music festival, the shoes are all bright and crazy in the sunlight, and the moment you step inside a tent, they go back to their pastel base and are different. That's what's so fun."

The sneakers are due to launch on Chinatown Market's official website this Saturday in two styles - the Chuck 70 Hi model, which costs £81 ($101.) and the Chuck 70s, which cost £77 ($96.50.)

There aren't many designs of shoe out there that are as iconic as Converses. Seriously, Chuck Taylor's All-Stars are considered to be the pinnacle of basketball plimsolls, and their popularity hasn't waned a bit since their initial debut way back in 1922.

However, that doesn't mean that the company has been resting on its laurels for the last 100 years. No way. In fact, they've spent their time developing lots of new designs and making the colour scheme as interesting and variable as possible.

Most people buy a pair of these babies in either red, black, or white. But if you're not ''most people'' then you might want to consider getting some of these: a brand new sneaker with an amazing ability to change colour from white to a beautiful rainbow when exposed to sunlight.

I can assure you, these are real and they do work. In a special collaboration with US-based Chinatown Market, the shoes have been designed to change colour like a chameleon's skin, thanks to a special UV-reactive dye used in the manufacturing process.

Images of the sneakers have already hit Instagram, and customers are loving them.

Speaking to Sneaker News about this exciting development, Chinatown Market founder and designer Mike Cherman stated: "I think that's what's so fun about this project. It makes the shoe more than just a shoe. It's a conversation piece, something that's unique to the wearer."

He added: "These hues change in their own way, and some colours will last longer while others will last for a shorter time period ... It changes with you. You go to a music festival, the shoes are all bright and crazy in the sunlight, and the moment you step inside a tent, they go back to their pastel base and are different. That's what's so fun."

The sneakers are due to launch on Chinatown Market's official website this Saturday in two styles - the Chuck 70 Hi model, which costs £81 ($101.) and the Chuck 70s, which cost £77 ($96.50.)