If you're hoping to get your hands on Sony's new 98-inch 8k television, then you're going to have to be prepared to cough up a truly eyewatering sum of $70,000.
Yes, the Japanese company has laid out the pricing and availability for their various sets and as to be expected, their prices are steep!
Check out this incredible Google Assistant built into all Sony sets:The 85-inch model of the 8K-capable Master Series Z9G starts at $13,000 and their highest-end model will cost the aforementioned amount.
The 98-inch 8K TV cost just $30,000 less than Samsung's very extravagant Q900, making them both unattainable for viewers with relatively modest incomes.
Customers who are content with a 4K set will be pleased to know that there are far more affordable (although still expensive) sets available for their viewing pleasure.
This year's Master Series A9G OLED line starts at $3,500 for the 55-inch model which escalates to $8,000 for the 77-inch version.
They're certainly not cheap but you would be getting the same Picture Processor X1 Ultimate chip as the Z9G in addition to Netflix Calibrated Mode, IMAX Enhanced and eventual AirPlay 2 and HomeKit support for households with Apple.
The A9G selection will be up for grabs between next month and June, starting off with the 55-inch edition.
And if these still aren't affordable enough for you, it does get slightly better. The A8G range doesn't boast quite as many features as the sets in the A9G range, but still has a 4K HDR Processor X1 Extreme chip, Acoustic Surface Audio and costs just $2,500 for a 55-inch set, with the 65-inch edition costing a grand more. Both sets will be made available in May.
And get this - there are even cheaper prices for decent televisions.
As part of the X950G range, the X1 Ultimate and costs $1,400 for its 55-inch variety and $5,000 for its 85-inch counterpart, set to be released later this month.
The 85-inch X850G, on the other hand, costs $3,500 while the X800G starts at $650 for a 43-inch set and goes up to $2,000 for a 75-incher.