It will be survival of the fartest when a new flatulence competition debuts in the Indian state of Gujurat this week. The brainchild of enthusiastic gasser, Yatin Sangoi, the contest will see rivals go bum to bum in a bid to produce the loudest, longest and most tuneful bottom belches. It might sound unorthodox, but it will certainly be explosive. 

Speaking to VICE about the unusual proposal, Sangoi revealed that he was motivated by what he sees as India’s worrying prudishness. As he explained it:

"I farted in the middle of watching a movie with my family and one of them laughed, and said that if there was a contest, I would've won. That's when it hit me that while fart contests happen in countries like China, UK and US, and even have a world cup, we don't have anything like it in India."

“I want to normalise the process of farting. Even 20-25 years back, people used to fart openly, but now they’ve become all sophisticated and consider it gross, often shamed for farting publicly, when even doctors will tell you that farting is one of the healthiest human body functions.”

In order to publicise his unconventional event, Sangoi has started the #FreeTheFart campaign, which Vice reports has so far encouraged more than 40 participants to sign up, attracting interest from Mumbai, Hyderabad and Jaipur. With cash prizes of between 5,000 and 15,000 rupees (£50-£170), Sangoi will be hoping that he can turn breaking wind into a worldwide phenomenon.

It will be survival of the fartest when a new flatulence competition debuts in the Indian state of Gujurat this week. The brainchild of enthusiastic gasser, Yatin Sangoi, the contest will see rivals go bum to bum in a bid to produce the loudest, longest and most tuneful bottom belches. It might sound unorthodox, but it will certainly be explosive. 

Speaking to VICE about the unusual proposal, Sangoi revealed that he was motivated by what he sees as India’s worrying prudishness. As he explained it:

"I farted in the middle of watching a movie with my family and one of them laughed, and said that if there was a contest, I would've won. That's when it hit me that while fart contests happen in countries like China, UK and US, and even have a world cup, we don't have anything like it in India."

“I want to normalise the process of farting. Even 20-25 years back, people used to fart openly, but now they’ve become all sophisticated and consider it gross, often shamed for farting publicly, when even doctors will tell you that farting is one of the healthiest human body functions.”

In order to publicise his unconventional event, Sangoi has started the #FreeTheFart campaign, which Vice reports has so far encouraged more than 40 participants to sign up, attracting interest from Mumbai, Hyderabad and Jaipur. With cash prizes of between 5,000 and 15,000 rupees (£50-£170), Sangoi will be hoping that he can turn breaking wind into a worldwide phenomenon.