Barbie the doll has posted a powerful vlog-style video on YouTube with her black friend Nikki, and it's captured the attention and praise of Twitter.
In the video posted by the Barbie YouTube page, Barbie has a discussion with Nikki that condemns racism and supports the Black Lives Matter movement.
"There is a huge movement going on," Barbie says at the start of the video while seated next to Nikki, adding:
Watch the powerful video below:"Millions of people across the world are standing up to fight against racism, and they're doing this because too often and for such a long time, people have been treated unfairly, and in some cases even hurt by others, because of the color of their skin."
In a way the younger audience could understand, Nikki then shares her experiences of racism, saying:
"Barbie and I had a sticker-selling contest on the beach last month. We split up and went our separate directions to see who could sell the most. While I was on the boardwalk, beach security stopped me three times."
Nikki adds: "The security officer thought I was doing something bad, even though I was doing exactly the same thing that you were doing."
Nikki then explains that she wanted to join a French honor club at school, but was told by a teacher that she "got lucky" when it came to the entrance exam.
"Why didn't you just stay in the club and prove him wrong?" asks Barbie.
"Because I don't want to constantly prove and reprove myself. He supported you right from the beginning and he didn't support me," Nikki replies. "People did these things because I was Black, and they made the wrong assumptions about me."
And then, Barbie recaps: "That means that white people get an advantage that they didn't earn, and Black people get a disadvantage that they don't deserve."
Barbie's powerful message was met with widespread praise on social media - in fact, it attracted so much attention that Barbie began to trend on Twitter on Wednesday evening.
One Twitter user shared the video with the caption: "now why is barbie spitting facts [sic]."
A second wrote: "if you can't understand racism when BARBIE explains it, idk what to tell you [sic]."
Meanwhile, a third observed: "And note how it isn't barbie speaking most of the video even though it's her channel and Mattel could’ve used her to explain most of it. But dude everyday I stan barbie even more [sic]."
This comes after the Barbie brand has committed itself to make more diverse dolls in recent years, including a Barbie in a wheelchair.