In a post #MeToo world, you'd think that people would be more cautious when it comes to talking about how women choose to express their femininity, and how they conduct themselves. Certainly, while men are praised for celebrating their bodies, and their sexual conquests; women are expected to conform to near-impossible conceptions of beauty, but remain objects, rather than subjects of their sexuality.
Another double standard which won't keep rearing its ugly head is how frequently female celebrities are mom-shamed. Case in point: people are calling out American country singer, Carrie Underwood, for taking a selfie on the sidelines of her three-year-old son's soccer game, while wearing what some believed to be too much makeup for the occasion.

"Officially a soccer mom this morning! It’s chilly out but I’m staying warm rocking some @caliabycarrie ...the kids played a good game! Isaiah scored two goals for his team...and one for the other team. Hey, a goal’s a goal!" Carrie captioned the post.
Of course, the mom-shamers quickly put in an appearance. "Show up like most other soccer mom’s [sic], messy hair don’t care, no makeup and a coffee mug in hand," one Instagram asserted, while another added "Well that is a crap ton of makeup for a soccer game."
"Can I get the same makeup artist for my son’s Saturday morning t-ball games?" a third wrote.
Some of Carrie's followers did come to her defence, however. "WTH people, really going to criticize her for wearing MAKEUP, REALLY. get a life and move on!!! Good lord people have gone nuts I tell ya!!!" one fellow soccer mom wrote, and another corroborated " I was brought up if you don't have anything nice to say then don't say it at all. Perhaps you shouldn't follow her Instagram page. I'm a mom and my son plays Sports sometimes I wear makeup and sometimes I don't. At least she's there cheering her son on that's a positive."
But this comment really summed it up: "LMAO are people actually making a big deal about you wearing makeup at a soccer game? Get a life people. WHO cares if she’s wearing makeup at a soccer game(really though, you don’t realistically need it because you are stunning), it really is no ones business. People need to find something else to worry about in their days. Carrie you look gorgeous with or without makeup and don’t let people that are jealous get to you. I’ll never understand people nowadays."
Certain individuals even went so far as to question why Carrie took a selfie instead of a shot with her son - and I mean c'mon - let a girl live!
It's 2018, meaning that women can wear makeup, take selfies and be a great mother (cum soccer mom) to boot.