With the world in lockdown, film studios and sets are closed and social distancing measures mean huge production crews can't get together to shoot new advertising campaigns. As a result, more and more celebs are being forced to take to social media to promote their own products.
Earlier this week, Kylie Jenner shared a sizzling video of herself on Instagram promoting her own KylieSkin, as she applied her SPF oil spray while lounging poolside:
Now, supermodel Emily Ratajkowski has taken to her own social media accounts to promote a range of new products from her Inamorata Woman fashion brand.
But with 26.1 million Instagram followers and a supermodel figure that has brought her plenty of success - it certainly is a smart business decision. In just two days, the posts have already amassed millions of 'Likes' between them on the social media platform.
The new 'Mesh' collection certainly looks comfortable, but as you can see from Emily's posts, it also leaves little to the imagination.
Ratajkowski launched Inamorata back in 2017, and told Vogue World last year: "I always want something that feels really good or comfortable but isn’t high-maintenance."
She added: "I was trying to evoke the feeling of a confident girl who wears her bathing suit all day and how that attitude would translate when you’re not at the beach. I asked myself: How exactly does that feeling fit into our lives in New York?"
But judging from the comments on Ratajkowski's recent posts, she'll have no problem shifting stock:
Writing on the official Inamorata Woman website, Ratajkowski explains the inspiration behind her fashion line:
"Inspired by the Southern California beach town she grew up in, model, actress, feminist, and designer Emily Ratajkowski brings you INAMORATA WOMAN--a collection rife with easy, body-conscious essentials for the unexpected nature of the city."
We are urging all of our readers to adhere to the advice from their respective governments and medical bodies, and practice social distancing and self-isolation where required. Together, we will beat this.