Hair company apologises to Jordan Woods after furious backlash to meme
Just when you thought Jordyn Woods' life couldn't become more dramatic, a hair company goes in and stirs it all up once again!
The plus-size model has been at the centre of scandal over the past month, after she publicly admitted to kissing Khloé Kardashian's baby daddy Tristan Thompson at a house party.
After weeks of drama, things finally looked to be settling down a bit - but then, Bellami Hair, an extensions company that used to work with Kylie Jenner, decided to post an insensitive meme about Jordyn's appearance.
After a lengthy social media silence, the 21-year-old had returned to Instagram at the weekend with a new short haircut, and an optimistic caption that read: "If you’re reading this.. it means God has given you another day to wake up and be grateful & better than you were yesterday💕".
But, her positive attitude was placed under attack when Bellami Hair took her photo and wrote: "When Kylie Jenner stops paying for your lifestyle, including your hair extensions." In their caption, they added: Bad hair is just one betrayal away."
Fans were furious with the jibe, with many taking to social media themselves to slam the hair company for their offensive comment, as well as the alleged lack of diversity on their website.
"They have nothing but white women on their page and the one time they post a woman of color they throwing nothing but shade! @BellamiHair," wrote one person.
Another added: "Every single person in Bellami Hair’s comments excusing that insensitive Jordyn Woods post is white. It is absolutely baffling to me that white people still think it’s their place to tell minorities what we should and shouldn’t be offended by," while a third asked: "So you're going to discriminate black beauty and black hair?"
After the backlash erupted, the brand issued an apology, claiming that their intention was never to offend and they believed "all hair types are beautiful".
"We would like to sincerely apologize to Jordyn Woods and our followers and for the social media post that was shared on our platform yesterday that may of offended anyone either directly or indirectly," they stated. "We believe that all hair types are beautiful especially natural hair we did not want to hurt or offend anyone with our post but just intentions are not enough."
They added: "Because of our emphasis on wigs and extensions the inclusion of 'bad hair' was a very poor choice of words and insensitive, we sincerely apologize, this is a subjective phrase and we never wanted to target or insult anyone who chooses not to wear our products.
"Regardless of this apology, it is unacceptable and we recognize this and will do better. We are deeply sorry to Jordyn and to anyone who was upset by the caption and post."
Jordyn has made no comment on the company's post so far.