Jason Derulo has opened up about the staggering amount of money he makes from social media posts.
The 34-year-old musician, whose full name is Jason Joel Desrouleaux, began his solo music career in 2009, releasing his debut single 'Whatcha Say' which went number 1 on the Billboard Hot 100.
Years later, he has sold over 250 million singles worldwide and has achieved eleven platinum singles including 'In My Head,' 'Ridin' Solo,' 'Wiggle,' 'Talk Dirty,' 'Want to Want Me,' 'Trumpets,' and 'It Girl'.
Due to his successful music career, Derulo is a popular figure online, boasting 60.1 million followers on TikTok and 35.9 million on Instagram.
The Covid-19 pandemic affected all workers, including many musicians who decided to broaden their social media content to earn new followers.
In Derulo's case, he posted diverse videos ranging from comedy skits to home life, cooking videos, and dance challenges. This took him from 6 million followers to an eye-watering 47 million followers within 12 months.
So obviously with that many followers, you must have brands reaching out to you to promote their products right? Correct.
The 'Savage Love' singer recently opened up about his social media career on The TMZ Podcast, revealing that his sponsored posts were his primary source of revenue during the pandemic.
He disclosed that “besides the Kardashians” he was one of the “highest-paid” people on the platforms, candidly stating: "$1.4 million was the most I got for a single post."
However, the singer-songwriter did not disclose which company paid him the shocking amount. “I can’t say, they would never work with me again,” he added.
He also did not divulge exactly how much he charges to advertise products on his accounts.
Derulo previously spoke about his rapid growth online, sharing that he racked up millions of views and likes because of his calculated strategy.
“Everybody has a different audience, and you have to spend some time to get to know yours,” he told Variety. “Then, the most important thing is good lighting, and use trending songs because they capture people’s interest instantly.
“Also, start your videos with a close-up - you have literally one second to stop people from scrolling, so what are you going to do with that second? Quick cuts keep people’s attention," he continued.
"And there’s tricks like having two or three sentences on the screen, but just long enough for people to read just the first one, so they have to watch the whole video again to read the rest of it. I have a million things like that," he added.
