Kim Kardashian is getting slammed for her controversial 'detox' endorsement

Kim Kardashian is getting slammed for her controversial 'detox' endorsement

When it comes to points of discussion or triggers of outrage, there's no more volatile arena of debate that the various social media channels of Kim Kardashian. It feels like every week on her Instagram story or Twitter feed, there's something new for us to talk about, and while it's great for me, it must be not fun for her. Or, for anyone else who follows her.

Today, my social-media-weary friends, we're going to be talking about Kim Kardashian's latest endorsement, and the inevitable social media backlash that comes with it. Ready? I'm not. Anyway, a couple of weeks ago, we brought to you the least relatable Kim Kardashian selfie of all time; her, right after her holiday "binge", saying she's got to get "back to salads now". And just in time, too:

Kim Kardashian Credit: Instagram

So... unrelatable. Anyway, it turns out that alongside all those salads, Kim's getting a little bit of assistance in her bid to reach her pre-holiday-binge weight, in the form of meal replacement shakes from Flat Tummy Co. Or at least that's according to her latest endorsement on Instagram:

"We had a huuuuge Christmas this year and between that, New Years and everything inbetween… I felt like it was impossible to fit in my regular work outs and eat healthy. But this program is giving me a kick in the right direction that I need. These meal replacement shakes are so good and they're helping me get my tummy back to flat."

Kim Kardashian Credit: Instagram

Now, if you know anything about the Kardashians, you know all about their influence all across the globe, and there are plenty of people who think that the likes of Kim Kardashian are setting a poor example for women and young girls with their pursuit of unrealistic body ideals.

One of the Kardashian's noted critics is Jameela Jamil, who's one of the stars of NBC's The Good Place, and an outspoken critic of diet shakes, as well as the conscious endorsement of them by other female celebrities. In a tweet, Jamil explained why this is an issue close to her heart:

"I was the teenager who starved herself for years, who spent all her money on these miracle cures and laxatives and tips from celebrities on how to maintain a weight that was lower than what my body wanted it to be... I was sick, I have had digestion and metabolism problems for life."

Jameela Jamil Credit: Getty

Now, while Jamil didn't comment personally on the Instagram post, plenty of other people did, and they're all pretty upset at the post.

"Maybe do research on these things before blindly defending celebrities who are wholeheartedly helping to support the industry designed around making women hate their bodies," said one, while another went as far as to describe the shakes as "laxatives":

"Surprised you could get off the toilet to take this photo. No one wants your ‘weight loss laxatives’ hunny... literally says 'meal replacement.'"

So, when it comes to the year 2019, Kim K's up to her old tricks, but the signs are that she won't be able to get away with it so easily this time.