It's been a good five minutes since we last had a hot hip-hop feud to get our teeth into.
Indeed, it was only a couple of months ago that we were all drinking in the savage beef between Drake and Pusha T, which started out relatively innocuously before turning into an absolute mayhem of wild accusations, culminating in Pusha's savage track The Story of Adidon, where, among many other barbs, he spits;
“Adonis is your son / And he deserves more than an Adidas press run, that’s real / Love that baby, respect that girl / Forget she’s a pornstar, let her be your world,”
This in reference, of course, to the allegation that Drake has a child with a former adult actress.
While it might have been all quiet on the Western front for a couple of weeks or so, I'm pleased to report that Eminem and Machine Gun Kelly are going at each other, and the beef doesn't show any signs of slowing down soon.
It appears to stretch back to a time when Kelly wrote an inadvisable tweet about Slim's daughter, Hailie, and anyone who has followed the latter's career will know that, once you bring his daughter into it, all bets are off.
Two weeks after Machine Gun Kelly put out his initial diss track, Rap Devil, seemingly in response to lyrics on Eminem's new album, Shady finally responded, throwing wave after wave of brutal bars in Kelly's direction, prompting many fans to declare the Cleveland native's career finished.
Killshot was a tour de force of savagery on Em's part, with the Detroit rapper leaving no stone unturned in his quest to finish Machine Gun Kelly for good;
"It's your moment
This is it, as big as you're gonna get, so enjoy it
Had to give you a career to destroy it"
And another of the more PG - albeit brilliant - lyrics;
"'Cause he knows long as I'm Shady, he's gon' have to live in my shadow"
Not content with merely savaging Kelly, Slim referenced Tupac's murder, Rihanna, Iggy Azalea and even - bizarrely - Lil Tay in a furious tirade that recalled to many fans the brilliance of Eminem at his peak.
Though the consensus on the internet seemed to be that it was time for Machine Gun Kelly to make like that Homer Simpson gif and edge slowly back into a hedge, the rapper fired back on Instagram, where he uploaded a picture of himself at a concert wearing a t-shirt emblazoned with the artwork from Eminem's Killshot along with the caption "he missed".
Comments on the rapper's post were predictably mixed, with some praising his confidence and others saying, essentially, that he should probably stop going after one of the greatest rappers of all time now.
Who knows which way this one's going to twist next, but one thing seems certain, this feud's not going anywhere anytime soon.