Kylie Jenner's fans have been calling out the makeup mogul for sharing a particularly gory Instagram post.
Taking to the social media platform yesterday (October 11), the 24-year-old Kylie Cosmetics founder shared with her 275 million followers a photo of her completely in the nude and soaked in "blood".
The post was in promotion of her new Kylie X Nightmare on Elm Street collection, a special edition that launches today - just in time for Halloween.
In less than 24 hours the snap has racked up more than 8 million likes, and over 32,000 comments.
However, the young entrepreneur's followers were less focused on her latest collection and more so on how "disturbing" it was to see a young pregnant woman drenched in "blood".
For example, one person took to the comments simply to describe the image as "low key disturbing..."
Another stated: "This is kind [of] disturbing especially since you're pregnant. But that's just my opinion, it doesn't matter."
A third echoed the previous commenter's thoughts, writing: "Honestly, I find this really disturbing since she’s pregnant."
A fourth argued: "This is not cool. Some people are actually hurt by knives and violence. Why are you making this sexy? Not okay."
A final commenter wrote: "The fact that you find this appealing is whats [sic] actually horrifying."
Last month, Kylie confirmed reports that she and her boyfriend Travis Scott are expecting their second child together.
The reality star made the announcement in an Instagram video in which she is seen holding a positive pregnancy test.
Check out the video below:The overjoyed rapper, 30, is then seen with his arms around Kylie's waist as the expectant mother films a reflection of the moment from her mirror.
Kylie is then heard asking her three-year-old daughter Stormi if she is "ready to go to mommy's doctor?" To which, the toddler responds: "Yeah!"
During the doctor's appointment, Kylie and Travis learn that their unborn child is mere "days away" from its first heartbeat.
