'Baby Reindeer' knocked off top spot by chilling new Netflix documentary based on true story

Baby Reindeer has been knocked off of Netflix's top spot by a new documentary that has left viewers shocked to their core.

Baby Reindeer skyrocketed to the top of Netflix in early April, becoming a hot topic that has since seen the real identities of some of those involved revealed.

Comedian Richard Gadd, 34, created the hit limited series based on his own life.

The series follows Gadd's character, Donny Dunn, as he becomes the victim of a relentless stalking campaign by "Martha" (Jessica Gunning).

The harassment begins after Dunn serves her in a London pub where he works as a bartender.

Over four and a half years, Gadd says he received 41,071 emails, 744 tweets, 106 pages of letters, and 350 hours of voicemail messages from his stalker, all of which he claims happened in real life.

Since its release in April, Baby Reindeer has gained 60 million views on Netflix and achieved worldwide acclaim.

However, its reign at the top has come to an end.

It was dethroned in the US two weeks ago following the release of A Man in Full on May 2.

The show that has now pushed Baby Reindeer off the top spot in the UK is the new documentary Ashley Madison: Sex, Lies, And Scandal.

This explosive docuseries reveals that Ashley Madison employees catfished men looking to cheat on their spouses by creating fake profiles for women and charging users to read messages sent by bots.

Launched in 2001, the controversial dating site Ashley Madison was designed for married individuals seeking extramarital affairs.

In August 2015, internet hackers stole and posted online the customer data of all 37 million users, leading to widespread fallout.

Former employees have since admitted that many male users were not actually communicating with real women on the site.

CEO Noel Biderman once insisted that there was "no communication" between members that was "anything other than organic."

Ashley Madison was set up to help people have an affair. Credit: NurPhoto/Getty

However, in the shocking new docuseries, numerous ex-staffers disclose shady tactics used to lure in new customers. They confessed to creating fake profiles and using AI to send out tens of thousands of messages to male users.

People have flocked to social media to express their thoughts on the documentary, with one person writing: "I'm enjoying this #AshleyMadison Netflix documentary. I still remember when the story broke out but it always makes me laugh when the men that risked their marriage and wasted money find out the women they thought they were talking to weren't real."

A second person said: "That #AshleyMadison docuseries had me shook!"

A third person added: "Watching the ashley madison doccie and i'm dumbfounded how the company neglected prioritising security when their business runs *almost entirely* on the promises of being discreet."

Have you seen the series yet?

Featured image credit: Chesnot/Getty