It wasn't that long ago that Netflix were sending out DVDs by mail, but now they're the most popular streaming service in the world - and there are plenty of others jumping on the bandwagon. It may look like no one is able to topple the streaming giants, but the biggest corporation in the world might have a shot.
Disney were big enough as it is, but after acquiring both Marvel and Star Wars in the last 10 years, they've become even more expansive.
Here's the new trailer for the incredible looking new Lion King movie:Then, at the end of March their acquisition of 21st Century Fox was finalised, meaning that several Fox-licensed Marvel properties (X-Men, Deadpool, Fantastic Four) were under their employ - in addition to the rights of the thousands of films made by the studio.
Now, Disney are stepping into the ring, revealing the details for their new service: Disney Plus.
Launching on November 12 this year, it will cost viewers $6.99 a month or $69.99 for a year's subscription - a few dollars less than its competition with Netflix and Amazon Prime. For this fee you'll have access to their biggest properties, including original content for Marvel, Star Wars, Pixar, and National Geographic.
In the first year, they're planning to include 25 original TV series and 10 movies, as well as 400 titles to the library. By the fifth year, they're expecting to have over 50 episodic series added yearly. So what original content are they planning?
At the investors conference on Thursday, rumours were confirmed that a 'Falcon and Winter Soldier' was in the works from Marvel Studios, focusing on the two characters popularised by the Captain America series.
'WandaVision' is also being produced, seeing Elizabeth Olsen and Paul Bettany reprising their Avenging roles as Scarlet Witch and Vision, as well as a series focused on Tom Hiddleston's Loki.
In addition to this, Marvel will be creating a 'What If?' series, based off a comic series which saw alternate versions of events play out. Kevin Feige, the studio's president, said that one of the episodes will see the Captain America story play out differently, with Peggy Carter becoming a super soldier rather than Steve Rogers.
Star Wars is also getting in on the original content game with the launch of Disney Plus. In addition to the full saga coming to the platform, they are developing a series called 'The Mandalorian', from Jon Favreau (who directed Iron Man and the live-action remakes of The Jungle Book and Lion King), and starring Pedro Pascal.
Additionally, Diego Luna and Alan Tudyk are set to reprise their roles for a spinoff of Rogue One in yet another live-action series.
Disney is anticipating 60 million to 90 million subscribers by 2024 for the streaming service, and plans to spend $1 billion on original content in the first year and $2 billion yearly by 2024. Disney expects Disney Plus to reach profitability by 2024.
Some analysts have estimated that Disney could lose $10 billion in licensing revenue if they stop loaning out their properties to places like Netflix - but it looks like they could make up their money by bringing all their content back home to Disney.
If anyone wasn't sold yet on forking out for yet another streaming service - they also made the surprise announcement that the first 30 seasons of The Simpsons will be available at launch.
So... Disney are going to own the entire world by 2024, right?
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